Abstract
Book Review: Creating the Viewer: Market Research and the Evolving Media Ecosystem WyattJustin, Creating the Viewer: Market Research and the Evolving Media Ecosystem. Austin: University of Texas Press, 2024; 313 pp. ISBN 1477316515, £87.00 (hbk), 1477329064, £27.99 (pbk)
Published Version
Join us for a 30 min session where you can share your feedback and ask us any queries you have