Abstract
Measurement systems are important drivers of cultural and technological evolution. However, the evolution of measurement is still insufficiently understood. Many early standardized measurement systems evolved from body-based units of measure, such as the cubit and fathom, but researchers have rarely studied how or why body-based measurement has been used. We documented body-based units of measure in 186 cultures, illustrating how body-based measurement is an activity common to cultures around the world. Here, we describe the cultural and technological domains these units are used in. We argue that body-based units have had, and may still have, advantages over standardized systems, such as in the design of ergonomic technologies. This helps explain the persistence of body-based measurement centuries after the first standardized measurement systems emerged.
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