Abstract

Observing the divergent tracks taken by historians of the ‘modern self’ and those of the ‘modern body’ the article focuses on health and fitness movements in Britain, c.1920s–1930s. Asking whether there is a place for the body in the history of women performing ‘the self’ in this context, the article suggests a way in which contemporaries found a way to have a ‘self’ in the body. Contemporary notions of the body emphasised its interdependence with ‘the mind’, health and happiness being functions of each other. In the language of health and beauty was a language of inner vitality and outer radiance, a modern formulation of the individual as a ‘self’ equipped to embrace the exciting but uncertain possibilities of the ‘modern world’. Popular print culture on ‘healthy living’, reports by the BMA and the National Fitness Council are considered along with more extensive discussion of the Women's League for Health and Beauty founded in 1930 by Mollie Bagot Stack and inherited by her daughter, Prunella, ‘Britain's Perfect Girl’, in 1935.

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