Abstract
Separate logics inform the perceptions and behaviors of entrepreneurial ventures and family businesses. These logics are distinct and often in conflict. Prior work, however, has devoted limited attention to understanding family technology ventures (FTVs) – technology ventures combining both “familial” and “entrepreneurial” logics. Moreover, it is not clear how such firms manage the tension between competing logics, and perceptions associated with them, in order to acquire resources. In an inductive, single-case study of a family technology-focused venture, we examine the strategies family executives use to cope with opposing logics and influence the perceptions of resource providers. We find that family executives engage in several strategies, comprised of discourse and concrete actions, in order to navigate – and leverage – the tensions arising from competing organizational logics.
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