Black Entrepreneurship: Theoretical Contributions, Challenges, and Opportunities

Abstract

Although research into entrepreneurship has become of great significance in the area of Management, little attention has been paid to black entrepreneurship. Black entrepreneurship is a form empowerment of black identity, which is of immense social benefit in reducing racial discrimination. This study has three main objectives. First, to carry out a bibliometric analysis through social networks to identify the leading authors in this field - so far, no one has done this. Secondly, to examine the results of a qualitative research carried out with nine case studies to show the main factors that affect black entrepreneurship. Third, to propose a model for black entrepreneurship in Brasil. Eight factors have emerged from these results: (1) black empowerment as an affirmation of black identity, (2) opportunities in an underexplored business niche, (3) product differentiation, (4) focus on black people, (5) social networks and word of mouth, (6) lack of financ, (7) little business experience, and (8) racism. In this work make two contributions. First, we have established a theoretical framework about black entrepreneurship using bibliometric analysis, an issue that researchers into management have neglected. Second, to point out the eight main factors that impact black entrepreneurship to propose a model.