Abstract

Michal Lorenc, head of industry—ticketing and live events at Google, has been with Google for 19 years Lorenc has held multiple leadership roles on the revenue-generating side of the business He currently oversees the sales and account services team responsible for fostering strategic relationships with key partners in sports, family entertainment, music, and ticketing industries A seasoned industry veteran, Lorenc worked on a variety of strategic initiatives in marketing, business development, and sales capabilities in North America and Europe, including establishing Google’s presence in his native Poland;helping build out Google offices in Ann Arbor, Michigan;and building out the midmarket sales team for Google Canada Lorenc sat with Gashaw Abeza to discuss Google and sport, the impact of COVID, and, mainly, big data in the sport industry © 2020 Human Kinetics, Inc

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