Abstract
In recent years, data analytics has enabled the policy makers to improve the accuracy levels of results while framing policies and strategies. This research field still has great potential waiting to be tapped, which would help to mitigate the challenges of public administration system. The present article introduces the concept of big data and provides a comprehensive overview to readers about the 'big data application framework' in public administration via data driven e-governance (DDeG). The conceptual framework here identifies the inherent possibilities of big data from the perspective of individual citizen as well as the administration. The overall finding of the study has broadened the scope of e-governance by exploring the technological aspects like network of internet (IoT), and artificial intelligence (AI). The author has concluded by pointing, the role of big data processes and its corresponding improved characteristics in public administration.
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