Abstract
Movies or TV programs provide intangible benefits to a local community or country such as image enhancement or an increase in the level of awareness of the host city. The complex combination of local demand, video technology and the Taiwanese people’s highly developed literacy in regard to Japanese popular culture made the in-flow of Japanese television trendy dramas possible. This article explores how contemporary Japanese cultural-economic forces land in Taiwan through the favorable reception of TV dramas and then increase popularity of travel to Japan. By examining Taiwanese acceptance of these dramas, this study discusses not only the ways in which young Taiwanese fans have experienced transnational tourism behavior, but also marketing ideas associated with TV drama-induced tourism.
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