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Abstract
Corporate social responsibility (CSR) is a term used to describe strategies companies apply to make them more ethical and friendly towards the community. The subject whose CSR activities proved to be of special interest, because of the scope of their influence, is the EXIT Foundation, the official organizer of the famous EXIT Festival, which has been held at the Petrovaradin Fortress in Novi Sad, Serbia since 2000. On the tenth anniversary of the founding of the EXIT Foundation, it was decided to conduct a retrospective analysis of the socially responsible activities conducted by this foundation. This analysis aimed to determine what types of CSR activities were conducted by the Foundation to pinpoint the main field of action, what fields were neglected, and to whom further attention should be given in the future. The multidimensional approach of implemented socially responsible initiatives made it impossible to identify a key field that could potentially be considered the focus of the CRS activities of the EXIT Foundation. However, based on the impact achieved by the festival itself, the need to focus future initiatives on the dimension of environmental protection was identified.
Highlights
Corporate social responsibility (CSR) implies that companies and other legal entities consider the interests of the community by accepting responsibility for the impact of their conduct on customers, suppliers, workers, members of the community, and other relevant stakeholders in their environment
To conduct a retrospective review of the socially responsible activities conducted by the EXIT Foundation from 2013 to 2023, an on-site survey was conducted
The research paper aimed to conduct a retrospective review of the socially responsible activities conducted by the EXIT Foundation since its establishment in 2013
Summary
Festivals represent symbols of a country’s culture ref lecting the lifestyle, cultural standards, importance of culture, the fine boundaries between different art forms, as well as the need for togetherness and shared experiences (Hunyadi, 2004). Some of the most harmful negative ef fects include changes in culture and the way of living of the local community, increased crime rates (Tsundoda & Mendlinger, 2009), inf lation, crowding and congestion (Shelton, 2017), spatial and noise pollution, loss of value, destruction of historical resources and cultural heritage (Prodanović-Stamenović, 2015). To combat these negative effects, the concept of corporate social responsibility (CSR) was created. CSR refers to the strategies that companies apply, which impact their business in a way that makes them more ethical and friendly towards the community (Ismail, 2009)
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