Being anxious about being left behind the AI age: influences of institutional environments on AI adoption in marketing

The article examines the impact of artificial intelligence on decision-making processes in human resource management within large corporations. It highlights the strategic role of AI in enhancing efficiency, objectivity, and personalization across key HR functions such as recruitment, talent development, and employee retention. The authors develop a conceptual model based on structural equation modeling to analyze the influence of digital competence and corporate environment on AI adoption. The study concludes that successful AI integration in HR requires not only technological readiness but also ethical alignment, infrastructure development, and employee engagement.

This article presents an analysis of the adoption of artificial intelligence technologies in the extractive industry of the Russian Federation, with a focus on identifying barriers and institutional constraints that hinder their diffusion and scaling. The study is based on a comparison of digitalization levels and AI investment volumes in Russia and leading global economies — the United States, China, and the European Union — over the period 2020–2025. The findings show that Russia’s lag in AI adoption in the extractive sector is systemic in nature and is associated with limited access to data, insufficient investment volumes, as well as human capital and infrastructure constraints. The study concludes that a comprehensive approach is required to develop an institutional environment conducive to the adoption of artificial intelligence in the extractive industry of the Russian Federation

This study aims to investigate the interrelationships among digital literacy, AI adoption, institutional image, social innovation, and sustainability accounting education in Chinese higher education institutions. Study’s framework was developed by integrating Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) theory, and the Institutional Theory to guide analysing research factors. Two-stage analytical approach was employed - Partial Least Squares Structural Equation Modelling (PLS-SEM) followed by Artificial Neural Network (ANN) approach. Research data were collected through distributing 500 questionnaires, of which 375 valid responses, comprising 75% response. Findings revealed that digital literacy promotes critical connection with sustainability challenges, AI adoption improves personalized learning opportunities and access to real-time environmental data. Universities with a sustainability-oriented image are more likely to entrench sustainability principles into their curricula. Social innovation, promoting collaboration and participatory learning, is perceived as a key player in facilitating sustainability education. Moreover, sustainability leadership is a significant competency that aids in facilitating the responsible integration of technology with sustainability principles. This study provides both theoretical and practical insights for Higher Education Institutions seeking to enhance sustainability education, in addition it contributes to further technological and institutional environment knowledge to shape sustainability education.

External environment has a vital impact on channel operation, but it remains unclear how task and institutional environment influence channel members’ governance behavior. With data collected from distributors of a large-scale petrochemical enterprise, this study builds a structural equation model to analyze the influence of channel institutional and task environment on channel members’ governance behavior. The empirical results suggest that, both task and institutional environments are influential to channel governance: when the environment is dynamic and complex, channel partners tend to use relational governance mechanism. When the regulatory environment is influential, contractual mechanism is widely used, while relational mechanism is preferred when cognitive environment is sufficiently powerful. This paper provides new insights into research of channel environment, and also provides practical guidance for channel members.

Drawing on the findings of semistructured interviews, this article aims to understand the meaning of the term corporate social responsibility (CSR) as perceived by Sri Lankan immigrant entrepreneurs in Australia. It also explores the influence of home‐country culture and institutional environment on their perceptions of CSR. The term CSR was found to be interpreted differently among the immigrant entrepreneurs. Findings reiterate the influence of culture and regulatory environment on the perceptions of CSR and are consistent with the findings of Hamilton, Dana, and Benfell (2008) that the immigrant entrepreneurs adjust their beliefs, values, traditions, and norms to acclimatize to the host country but at the same time also maintain links with the traditional culture. Due to the increasing number of immigrant businesses and their potential socioeconomic impact, the article has important policy implications as it leads to a better understanding of the immigrant entrepreneurs' interpretation of social responsibility and how that is being influenced by home‐country factors. © 2012 Wiley Periodicals, Inc.

The active process of informatization in society has led to the problem of accounting the influence of the global information environment on the educational atmosphere and way of the modern school. The article presents the results of the study of the influence on the example of 19 schools from four regions of Russia. The research has shown that modern students of all ages are actively involved in communication through various forms of communication on the Internet. At the same time the informational and communicational environment of the educational institutions do not meet the requirements of a full reflection in the students’ eyes is not able to compete with other sources of information. The author has come to the conclusion about the necessity of successful achievement of educational goals purposeful management school way of formation with fundamental changes and the development of ICT in an educational institution in conditions of the growing influence of global information environment.

This study examines how corporate pay dispersion is shaped by Buddhism- and Confucianism-based institutional environments. Buddhism and Confucianism are prevalent in China and regarded as having a significant influence on corporate policies and practices. We theorize that a Buddhism-based institutional environment is negatively associated with horizontal and vertical pay dispersion, whereas a Confucianism-based institutional environment has competing influences (positive vs. negative relationship) on corporate pay dispersion. Furthermore, we theorize that Buddhism- and Confucianism-based institutional environments have an asymmetric influence on corporate pay dispersion. We propose the existence of an asymmetric influence between Buddhism- and Confucianism-based institutional environments, in which the magnitude of the influence of a Confucianism-based institutional environment on corporate vertical pay dispersion is stronger than that of the influence of a Buddhism-based institutional environment. Our study provides an improved understanding of the antecedents of corporate pay dispersion and empirical evidence showing how broad social structures shape corporate compensation arrangements.

From institutional theory, we argue (a) that the competitive, or task environment may encourage divergence of management cognition between organizations, management functions and amongst senior managers, and (b) that the institutional environment may encourage cognitive convergence at the level of the industry, the strategic group and within institutionalized practices linked to management functions and level. Using management cognition of competition as a vehicle and two cognitive mapping methods, we test a series of competing propositions amongst 32 managers in the UK personal financial services industry, an industry that evidences both task and institutional characteristics. Our findings indicate neither the superiority of exclusively task nor institutional explanations of management cognition. However, the results do indicate some influence of the institutional environment, most noticeably through the convergence of mental models within middle managers across the industry. The results also indicate some influence of the task environment, through cognitive differences across organizations and greater differentiation amongst senior managers' mental models. We interpret our results by referring to the usefulness of distinguishing between task and institutional environments in management cognition and strategic management research.

From institutional theory, we argue (a) that the competitive, or task environment may encourage divergence of management cognition between organizations, management functions and amongst senior managers, and (b) that the institutional environment may encourage cognitive convergence at the level of the industry, the strategic group and within institutionalized practices linked to management functions and level. Using management cognition of competition as a vehicle and two cognitive mapping methods, we test a series of competing propositions amongst 32 managers in the UK personal financial services industry, an industry that evidences both task and institutional characteristics. Our findings indicate neither the superiority of exclusively task nor institutional explanations of management cognition. However, the results do indicate some influence of the institutional environment, most noticeably through the convergence of mental models within middle managers across the industry. The results also indicate some influence of the task environment, through cognitive differences across organizations and greater differentiation amongst senior managers' mental models. We interpret our results by referring to the usefulness of distinguishing between task and institutional environments in management cognition and strategic management research.

The purpose of this study was to determine the degree of factors influence of the educational environment of the higher educational institution on the process of formation of professional (hard skills) and social (soft skills) competencies of future specialists. The relevance of the article lies in determining the educational environment potential of a higher educational institution, which consists in the possibility of transforming external pedagogical influences into the internal structure of the personality, its intellectual, moral, spiritual, and physical development. The scientific novelty of the article lies in the combined nature of scientific and pedagogical research, since the work contains theoretical scientific propositions that relate to the essence of the key propositions of the study (educational environment, professional, social competence, specialist, etc.), as well as qualitative summaries of the results of empirical data factor analysis, which are obtained as a result of the quantitative characterization of the factors influence of the internal psychological environment and the external educational space. It has been proven that the educational environment of a higher educational institution contributes to filling the axiosphere of educational activity subjects with ethical-aesthetic, professional-cultural, corporate values, stimulates group interests, enhances formal and interpersonal interaction, helps the assimilation of social experience and the acquisition of qualities necessary for a person to live and in order to stay in the profession, provides the opportunity to acquire general (key) and professional competencies in the humanitarian, social, natural, engineering and technical fields. The accumulation of empirical data was carried out in the process of observing a group of students (n = 925): surveys, questionnaires, testing, and interviews. It is advisable to take into account the results of the study in the process of constructing and implementing a model for graduates of higher educational institutions.

PurposeThe purpose of the paper is to contribute to the understanding of regional entrepreneurial development by constructing an institutional environment index in India, where high heterogeneity is found in the economic development and entrepreneurial activities across its states. It tries to fill the gap of research which hampers the effectiveness of policy efforts to promote job growth through entrepreneurship development in India and contributes in understanding the phenomenon why the relative contribution of entrepreneurship varies across states.Design/methodology/approachThe paper uses a composite index of institutional quality based on the Penalty for Bottleneck (PFB) methodology to capture the institutional environment differences across the states of India. The relationship between the institutional environment and the measures of entrepreneurship is established through various statistical and econometric techniques such as correlation and regression.FindingsThe paper finds the regional and contextual institutional environment differences in India starker and more varied than is generally viewed. The empirical evidence suggests that the differences in institutional quality scores can play a significant role in explaining the variations in the extent of entrepreneurial activities across the Indian states. The findings of this paper demonstrate a differential influence of the local institutional environment on the entrepreneurial activities at a regional level in a developing economy like India.Research limitations/implicationsThis study is limited by the data sources and index design; therefore, it cannot completely specify all institutional factors and their combined influences on entrepreneurial activities at the regional level. However, it makes a significant contribution to expanding the current body literature of institutional environment reform and entrepreneurship development in developing countries.Practical implicationsThe policy implication of the paper highlights the need of policymakers to think outside the individual policy silos and consider the institutional environment as a whole. Priority attention of the policymakers should be on the institutional reform for any type of entrepreneurship development. A corollary implication of the O-ring theory of development and the PFB methodology is that the policy effort is allocated most effectively when it seeks to alleviate bottlenecks.Social implicationsThe main implication of this paper for the policymaking is that it is necessary to focus more on the weak institutional factors (bottlenecks) and on the general environment improvement for any entrepreneurship development.Originality/valueThe study contributes to study the problem of entrepreneurship discrepancy in India through the lens of institutions and institutional environment. This study is an improvement over the previous studies by testing the statistical significance of the institutional environment on the entrepreneurship.

Previous studies have found that reverse technology spillover effects can promote industrial technology modernization in developing countries. However, it is still unknown whether reverse technology spillover effects can improve green innovation efficiency in developing countries. In particular, institutional uncertainties characteristic of transition economies have a significant impact on industrial modernization. Therefore, researching the impact of the institutional environment on the relationship between reverse technology spillover effects and green innovation efficiency is of great significance. In this paper, we use data from G20 countries as well as China’s foreign direct investment (FDI) data to measure the effects of reverse technology spillovers and adopt the threshold effect model to explore the relationship between reverse technology spillover effects and green innovation efficiency as well as the influence of the institutional environment on this relationship, based on China’s provincial panel data from 2003 to 2015. The empirical results show that the reverse technology spillover effects can effectively improve green innovation efficiency. There is a threshold for the influence of the institutional environment on the relationship between reverse technology spillover effects and green innovation efficiency. When the institutional development level surpasses the threshold value, an acceleration effect is generated. In addition, we find that the legal system is the key bottleneck in terms of improving green innovation efficiency. How to improve and perfect the path of institutional construction in China and how to enable institutions to gain threshold speed-up effects have become the major problems the Chinese government faces in institutional construction. The research results of this paper offer a reference to developing countries in regard to improving their institutions and enhancing their green innovation efficiency.

Institutional environment influences the perceptions of desirability and feasibility, society’s social and cultural environment, such as beliefs, values and attitudes, conditions behaviour and decisions made by individuals. This research evaluates the influence of institutional environment on entrepreneurial intention using a comparative analysis of different attitudes among university students in two countries: Portugal and Spain. In particular, this study aims to examine the perceptions of desirability, feasibility and intention toward the creation of one’s own business and how that variables influence the entrepreneurial intention as compared these two different institutional contexts. Results revealed difference among attitudes toward entrepreneurship in both countries. With respect to the perception of feasibility, the majority of students in Extremadura (Spain) consider that it is easier to create a business in nowadays than it was several decades ago. However, from the students of Beira Interior (Portugal) consider that it is more difficult. Furthermore, in Extremadura, the entrepreneurial intention is higher than in Beira Interior.

PurposeTo fully understand the concept of social entrepreneurship (SE), contextual factors need to be accounted as the influence of the institutional environment on individual behaviour has received little attention in the literature. By heeding the research call for quantitative work in this emerging field, hypotheses are formulated which predict the influence of different institutional profiles on SE intentions. The paper aims to discuss these issues.Design/methodology/approachA cross-sectional survey design was administered in an under-researched emerging market context – South Africa. Hypotheses were then statistically tested using correlational analysis and structural equation modelling.FindingsThe results indicate that the regulatory environment has a positive and significant impact on feasibility and desirability, and furthermore both feasibility and desirability positively affect intentions.Originality/valueThe study contributes towards a new understanding of the influence of the institutional environment on social entrepreneurial intentions and its antecedents in an African emerging market context, and may serve as a catalyst for this emerging and important global activity.

The article is devoted to the study of the theoretical and methodological aspect of the influence of the institutional environment on the implementation of the professional judgment of an accountant in the context of dysfunction of socioeconomic development. In the process of preparing the article, the views of domestic scholars on the problems of professional judgment were analyzed. According to the results of the study, it is found that among domestic scholars there is no unified approach to defining the professional judgment of an accountant. Various aspects of understanding the essence of professional accounting judgment have been allocated, which is considered in the context of the development of accounting policy, the formation of intellectual capital, the theory of behaviorism, education in the field of accounting and institutionalism. The article focuses on the influence of the institutional environment on the implementation of accounting judgment in the context of dysfunction of socioeconomic development. Among the key factors of the institutional environment, aspects of ease of doing business based on the World Bank’s methodology are highlighted: starting your own business, location of production facilities, communal utilities, labor relations, international trade, taxation, dispute resolution, competition, insolvency. The basic categories of institutionalism are considered and the relationship between the dysfunction of the institutional and socioeconomic environment and managerial decision-making by stakeholders under conditions of uncertainty is substantiated. It is concluded that professional judgment plays an important role in the process of preparing financial statements and management reports based on an understanding of the institutional environment in which an economic entity operates. Prospects for further research are outlined – analysis of information reflected in the financial statements and the report on the management of enterprises of a particular industry or region, in order to study the peculiarities of the application of professional judgment in the practical activities of accounting specialists. This will allow to identify the factors of the institutional environment that are of the greatest interest to stakeholders and are appropriately reflected in the reporting of economic entities.