Abstract
The harmful consequences of Covid-19 mostly influenced the Tourist sector worldwide. The negative trends shaped the fearful reality for all related businesses and involved parties and let them face the challenge to overcome this cruel environment of existence and streamline their future survival and development. To prevent the companies from the environmental threats, and to support their recovery and future stable existence, many different measures at national and regional level were taken. The paper aims at clarifying the influence and efficiency of the carried-out measures in the Tourist sector. The applied methodology is based on the comparative analysis. For this purpose, an online research was conducted in two different periods, and the data was registered through questionnaires containing three structured thematic blocks. The sample consists of 73 representatives, presented by different parties from the Tourist sector in the Plovdiv region. The survey was conducted in the period of April 2020 – April 2021. The provided conclusions and recommendations could serve all institutions at national and regional level, as well as business organizations in their policies. The policy makers and the policy recipients could both benefit from the results of the study in order to reply adequately to the challenges of the surrounding environment and consumer requirements, and thus, to be able to adapt their business and marketing strategies.
Highlights
The harmful effects of Covid-19 have had extremely strong impact on the global tourism sector
Following the first registered cases of Covid-19, a state of emergency was imposed in Bulgaria in March 2020
There is a dramatic decline in tourist demand compared to the same period last year, according to the main indicators: employment in the field of tourism, number of nights and overnight stays, trips of Bulgarian citizens abroad and of foreigners in Bulgaria, number and capacity of accommodation places, realized nights, etc
Summary
The harmful effects of Covid-19 have had extremely strong impact on the global tourism sector. Negative trends have shaped the decisive reality for all tourism-related industries. They were forced to face the challenge of overcoming the crisis and streamlining their behavior in order to survive and develop. Tourism has emerged as one of the most affected economic sectors, with a global decline of more than 73% in international travel in 2020, as data of the World Tourism Organization (UNWTO) shows that all destinations around the world have complied with travel restrictions, and some continue to this day. The effects of Covid-19 are not limited to health risks. It leads to an economic recession, to an increase in unemployment and a decrease in income, respectively to a limitation of the potential demand for a tourist product.
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