Abstract
Constructing and promoting an innovative urban eco-land performance assessment model are important issues for local environmental governance. Local government employees play a key role in executing environmental planning and management policy. Government employees' behaviors and attitudes are critical factors for the effective execution of governance models, especially new governance models or new policy instruments. This study applies the theory of planned behavior (TPB) to predict the behavior of government employees when deciding whether to adopt a new governance model. The aim of this research is to explore key factors of behavioral intentions and attitudes to determine which factors influence behavior. To employ partial least square (PLS) statistical analysis to investigate government employees' behavioral intentions to adopt a new eco-land performance assessment model. The study yields some interesting findings. Government employees' attitudes and subjective norms influence behavioral intentions. Some external variables also exert significant influence on behavioral intentions.
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