Beer Fest: Exploring Visitor Satisfaction, Experience, and Motivation

This study aims to determine the effect of memorable tourist experiences on behavioral intentions in the Alamendah tourism village. This type of research is descriptive and quantitative, collecting data by distributing questionnaires. The research population was all visitors to the Ala Endah Tourism Village, with a total sample of 78 respondents using accidental sampling. The results of the study show that memorable travel experiences have a significant effect on behavioral intentions. In this study, a memorable travel experience can positively impact the behavioral intentions of visitors to the Alamendah Tourism Village, including the emotions involved when visitors have a positive experience. These visitors identify with the values ​​or norms that apply in the Alamendah Tourism Village. , Satisfaction of visitors who are satisfied with their travel experience, both the facilities provided services, and the overall tourist experience, environmental influences, visitors who are involved in an environment that supports positive behavior. Therefore, the Alamendah Tourism Village manager needs to provide a satisfying travel experience that encourages the positive behavior of its visitors.
 Keywords: Tourism Village, Experience, Memorable Tourism Experience, Behaviour Intention

PropósitoEl propósito de este estudio es probar la escala MTE de Kim et al. (2012) y sus siete dimensiones, en un nuevo contexto y con una nueva muestra. Además, el objetivo del estudio es evaluar las causas o las relaciones entre, satisfacción, dimensiones MTE, experiencias co-creativas de turismo y la memorabilidad, así como el efecto mediador de la memorabilidad, en la intención de comportamiento de los turistas.Diseño/metodología/enfoqueEste estudio emplea un diseño de encuesta transversal y utiliza un cuestionario para recopilar los datos. Tres entrevistadores interrogaron a viajeros internacionales en el área de embarque en el aeropuerto Olbia-Costa Smeralda, mientras esperaban en el embarque de sus vuelos de retorno. Los entrevistadores también distribuyeron y administraron los cuestionarios. El cuestionario estaba en inglés. La recolección de datos se realizó de agosto a octubre de 2017.ResultadosEn términos de implicaciones teóricas del estudio, los resultados desprenden una construcción MTE diferente a la del estudio de Kim et al. (2012). Si bien, discuten los siete factores del turismo experiencial, que probablemente afecten a lo memorable de la experiencia de una persona. Lo que surge de la presente investigación es que, la satisfacción, la novedad, el refrigerio, la participación y el conocimiento influyen significativamente en en todo lo memorable de la experiencia de un turista.Limitaciones/implicaciones de la investigaciónEste estudio tiene algunas limitaciones. Primero, es altamente específico del sitio y se basa en una muestra de conveniencia, lo que hace que los hallazgos no sean generalizables, ni para el destino, bajo investigación, ni para ningún otro destino turístico. Se deben realizar más estudios en otras ciudades mediterráneas para poder generalizar la importancia de estos resultados. Aunque el inglés puede considerarse el principal idioma internacional, el hecho de que la encuesta se haya escrito solo en inglés podría haber excluido a los que no hablan inglés a la hora de participar en el estudio. Además, no se ha considerado a los turistas nacionales. En el futuro, podría ser útil traducir la encuesta a diferentes idiomas y entrevistar a los turistas nacionales que visitan la isla.Implicaciones prácticasLos proveedores de servicios turísticos podrían recopilar formularios de comentarios de los turistas para medir y mejorar su satisfacción. Además, la multiplicidad de actores involucrados en el sector turístico debe coordinarse y cooperar entre sí para crear experiencias turísticas que resulten para una alta satisfacción de los visitantes. Los proveedores de servicios turísticos también podrían ofrecer nuevos y diversos encuentros; por ejemplo, la oportunidad de asistir a festivales locales para despertar curiosidad, ya que los estudios sugieren que actividades novedosas hacen que las experiencias sean particularmente memorables. Los funcionarios públicos también deberían centrarse en el rejuvenecimiento del sitio para atraer a los buscadores de novedades que hayan visitado anteriormente.Originalidad/valorEn general, el estudio destaca las discrepancias entre los efectos de la satisfacción, las dimensiones de MTE y la experiencia turística co-creativa en la memorabilidad de una experiencia de viaje en relación con estudios anteriores. Los resultados del análisis refutan la suposición de que las siete dimensiones MTE son representativas en una variedad de experiencias turísticas específicas del destino. Además de las cinco dimensiones identificadas, abrir la discusión sobre otros factores que podrían influir en la memorabilidad de las experiencias de los turistas presenta una agenda actualizada.

The significance of gastronomy in shaping tourism experiences has been extensively documented. Memories of gastronomic experiences are now considered to be of crucial importance in tourists' cognitive, affective and behavioral evaluations. The objective of this study is to identify the components that constitute memorable experiences in the context of gastronomic tourism and to ascertain the effect of each component on visitor satisfaction. To this end, a quantitative resear ch study was conducted in Gaziantep, a well-known destination in Türkiye with a reputation for its culinary attractions. The data were collected from 244 domestic tourists using the convenience sampling method with face-to-face surveys adapted from the scale developed to measure memorable tourism experiences by Kim et al. (2012). The data were analyzed with exploratory factor analysis (EFA) to extract the factors, confirmatory factor analysis (CFA) and structural equation modelling (SEM) to validate the measurement model and to test the proposed relationships between each component of the memorable gastronomic experience (MGE) and visitor satisfaction. The EFA demonstrated that the model, comprising seven subcomponents, accounted for 74.09% of the variance in memorable experiences, thus indicating a robust predictive capacity. The findings of the study indicated that hedonism, involvement, local culture and novelty components contributed the most to the memorability of gastronomic experiences, while meaningfulness and knowledge contributed relatively low. MGE as a total construct was found to be associated with visitor satisfaction. Six of the MGE components (hedonism, novelty, local culture, refreshment, involvement and knowledge) were found to have a significant direct effect on visitor satisfaction individually. However, one other component, meaningfulness, was not found to be significantly associated with satisfaction. By unveiling of the pivotal components of MGE, this study yielded substantial insights and implications for entrepreneurs and DMO's that seek to enhance visitors' satisfaction with gastronomy.

This study presents the findings of an explanatory research which examines the effect of Memorable Tourism Experience (MTE) on Behavioral Intention of marine tourism travelers in West Sumatera, Indonesia. 115 qualified questionnaires were used for the analysis. The findings of this study reveals that only four factors of Memorable Tourism Experience – local culture, refreshment, meaningfullness and novelty – that affected traveller’s behavioral intentions to revisit the same destination, repractice the same tourist activities, and generate positive word-of-mouth. The research findings contribute to a better understanding of Memorable Tourism Experience factors that enhance positive behavioral intentions. The theoretical and managerial implication of the study results are discussed in detail.Keywords—tourism experience, memorable experience, memorable tourism experience, behavioral intentions

Purpose Travel for the purpose of visiting festivals represents a fast-growing segment of the tourism market and is a unique opportunity for destinations development based on the fact that festivals provide various economic benefits to the local community. Festivals can have a significant effect on promotion and brand awareness of a destination and are capable of generating significant tourism income. Organizing festivals can attract visitors to the destination outside of the main tourist season and possibly even to destinations and regions they would not otherwise consider visiting. Festival environment can provide a unique and memorable experience to the visitors based around their specific interests. Providing memorable experiences to festival visitors leads to multiple positive outcomes and should be the focus of festival organizers and researchers. Wine festivals combine elements of wine and festival tourism and are a perfect opportunity to create unique experiences. They are defined as special events which are based on showcasing local wines, food and culture. Wine festivals are usually held in picturesque settings within wine regions which only adds to their attractiveness and makes them an ideal platform to create memorable experiences. Visiting wine festivals can be a main motive for travel to a certain destination as well as a specific experience that visitors want to immerse in during their stay at a destination. A comprehensive literature reviews has revealed a limited amount of research that views wine festival visitors experience as a multidimensional construct. Experience economy research has been based on the assumption that consumption has a hedonistic component and that decisions on purchases (or travel) are made with a combination of rational (cognitive) and irrational (emotional) elements. Multidimensional model of consumer experience has been originally proposed by Pine and Gilmore (1999) which consisted of four dimensions (escape, education, entertainment and environment) and has since been the base of a large number of tourism studies that have empirically tested the concept in various tourism settings. Research has shown that tourism experiences are subjective to the consumer and context specific. In other words, experience and its underlining dimensions will greatly vary depending on the platform on which they are created (i.e., restaurant, festival, resort, shopping) and will depended on the different kind of socio-demographic and psychological characteristics of the consumer. Therefore, purpose of this research is to conceptualize a theoretical framework that explains the experience of wine festival visitors through its dimensions, ancendents and consequences. From an empirical standpoint the goal of the research is to segment wine festival visitors based on the developed framework within the experience economy context. Methodology In order to test the proposed research hypotheses, an empirical study based on primary data was conducted using the self-administered survey method. The used questionnaire was based on a comprehensive review of previous research on: tourism experience, festival experience, wine tourism experience and wine festival experience. The questionnaire was designed in English, Croatian, German, Spanish and Italian language. It consisted of 44 items regarding the visitors’ experience, motivation, interest and knowledge about wine, satisfaction, memories and behavioral intentions. In order to check content validity, clarity and comprehensibility as well as to determine the exact time needed to complete it, a pretest of the questionnaire was conducted on a sample of seven members of academic and five members of non-academic community. Sampling strategy was based on the assumption that there are different types (segments) of wine festival visitors so for purposes of data collection three distinctly different wine festivals where chosen. Data was collected between May and June of 2019. And 462 usable questionaries were collected. Empirical analysis was carried out using univariate (average scores, coefficient of skewness and kurtosis for all variables), bivariate (ANOVA, Chi Sqaure, Pearson correlation coefficient) and multivariate (factor analysis, cluster analysis) statistical methods. Findings Based on extensive literature review six wine festival visitor experience dimensions were proposed: cognitive, affective, social, sensory, value and service experience. Results of the research confirm the proposed multi-dimensional theoretical framework of wine festival visitors experience while the correlation of wine festival visitors experience and experience outcomes seems to be positive and significant. In conclusion, based on results of the research visitors wine festival experience is a multidimensional construct that is a result of visitor’s interactions with the festival environment and is depended on visitor’s motivations and involvement with wine. Proposed framework builds on existing knowledge and broadens the scope of experience dimensions outside of the most often cited 4E experience economy model. Additionally, research results are in line with suggestions of researches who point out the fact that experience needs to be measured contextually (based on where they are created) and individually (based on type of consumer). To better understand the nature of subjective wine festival experiences wine festival visitors were segmented into four significantly different groups (business visitors, explorers, devotees and companions) using motivation as segmentation criteria. The identified groups of visitors are significantly different in their motivation, experience and behavioral intentions regarding the visited wine festival and destination. Business visitors are motivated by buying wine and experience the festival mostly through its social component(dimension). They are not highly interested or knowledgeable about wine and view wine festivals as networking opportunities. Their future intentions will revolve about extension of the business activities that brought them to the festival (i.e., buying wine). Explores represent a segment of consumers interested in tasting new wines and engaging in casual social activities at the festival. They view wine as important addition to their trip and will visit different wineries and other festivals but won’t travel exclusively for them. In a certain way they represent the “classic” tourist with higher than average interest and knowledge about wine. Devotees are a visitor segment that in literature is often referred to as wine lovers or enthusiasts. They visit wine festivals to experience their senses being stimulated, their knowledge expanded, their emotions triggered and their need for socialization fulfilled. They have above average interest and knowledge about wine and have plans to return to the festival, to buy wine at the festival as well as to visit wineries that were present at the festival. More than any other visitor segment, the devotees highlight the need for creation of multidimensional memorable experiences. Companions are uninterested participants of wine festivals. Their role is one of support and companionship for visitors belonging to other segments. Their festival experience is based on the social and the emotional dimension. They lack any significant interest or knowledge about wine and will return to the festival only if needed again in their companionship role. In conclusion, based on the results of this research it seems wine festival experience will significantly differ between specific groups of visitors attending the festival.

Goal and objectives of the dissertationGoalThe general goal of this dissertation is to analyse tourist experience through perceived risk and the studied destinationscultural offerings.ObjectivesThis dissertation aims to satisfy the following objectives:* To propose a methodology for creating a destination tourist experience (matrix of tourist experience).* To identify the dimensions of risk and perceived risk weighted for each dimension, as well as factors to mitigate the perceived risk at the destination.* To link the cultural image of the attractions at the destination with the destination's general image through the tourist experience.* To analyse the tourist experience under a multidimensional concept, integrating the environmental aspect.* To establish a model that integrates cultural and environmental identity in a perceived image.* To integrate motivational segments in satisfaction and image on cultural experience.MethodologyThis doctoral dissertation consists of three different areas of field work. Due to characteristics of the items and the objectives described above, two of the field work studies employed a Structural Equation Model (SEM) to test the hypothesis and the third field work study employed an Ordinal Logit Model. Each abstract explains the methodology used.ResultsThe dissertation begins with an exhaustive analysis of the tourist experience. It summarizes the key elements of a tourist experience and exposes them through a methodological application schema (the Matrix of Tourist Experience (Figure 1)), integrating destination management perspective and tourist perspective. It is important to design a memorable experience which requires a dual approach: from the perspective of destination management, and from the consumer.Destination management perspective.A tourist's image of a destination is constructed based on a real reference made by the economic and sociocultural physical space characteristics of the target destination. It is also based on the environmental characteristics of the target destination. On that basis, entire tourist imagery is articulated in order to mask the most unpleasant experiences while recreating and idealising the more interesting aspects of the destination.Tourist perspective.As experiences are very subjective, a significant positive experience can never be guaranteed. However, ideal conditions may be created to recreate meaningfully positive experiences.Theoretical studies often do not provide an operational tool to implement the design of experiments. A matrix for experience design is a practical tool we propose to analyse, understand and design the elements of a memorable experience. This matrix integrates destination management perspective and tourist perspective.Furthermore this work makes significant contributions on the topic of security in tourist destinations. We examine the perceived risk influence on a destination's image and on a tourist's future intention (Figure 2). Several hypotheses were proposed to analyse the perceived risk effect through its different dimensions on overall image and futures intentions. Hypotheses were also proposed to analyse the destination image effect on the futures intentions.This work also analyses the relationship between a perceived image versus the actual tourist experience in a natural and cultural heritage destination (Figure 3). An analysis of natural heritage as a multidimensional concept (cognitive, affective and environmental) is proposed. Among the proposed hypothesis we emphasise the analysis of the visitor's experience on his or her trip satisfaction and the effect each experience has on an existing destination image.Finally, this work examines differences in tourists' motivations and the impact of these differences to destination image and visitor satisfaction. Visitorsmotivations contribute to the perception of museum image and visitorssatisfaction. …

Purpose – The purpose of this paper is to conceptualize the holistic nature of brand image for fashion-related products and to complete the initial stage of scale development, determining content validity, for a new brand image measure. Design/methodology/approach – The conceptualization of brand image was based on a review of academic and industry literature and analysis of qualitative data from 11 in-depth interviews. To help assess content validity, four trained judges assessed the face validity of the initial 140 items generated; 137 scale items were retained. Findings – Analysis of the interview data revealed that cognitive (mystery), emotional (intimacy) and sensory (sensuality) dimensions were important for brand image of fashion-related products. The results aligned with major themes proposed in the literature, but one additional theme (self-congruity) was uncovered. These findings support content validity of the brand image scale items. Research limitations/implications – The interviews were limited to female consumers in the Midwestern USA. The present study expands the existing brand image concept by identifying its multi-dimensional nature including sensory associations. Theoretically, an expanded brand image measure increases its explanatory power in empirical studies. In terms of practical implications, fostering cognitive, emotional and sensory dimensions is essential for creating an effective fashion-related brand image, which can enhance brand equity. Originality/value – Past brand image scales have emphasized cognitive and emotional dimensions. The new scale items represent a more holistic measure of brand image, as they include a comprehensive sensory dimension. It will be the first brand image scale geared toward fashion-related brands.

ABSTRACTLocal food plays a significant role in the overall experience of tourists. It is a unique and valuable source of differentiation which is used to enhance tourist’s experience. The study aims to examine the role of local food experience and its impact on tourist’s memorable experience, satisfaction and behavioural intention in New Delhi, the capital of India. Through the survey response from 346 tourists, we found that local food experiencescape has a significant positive impact on memorable tourism experience. The result of the study also implies that destinations local food experience has a vital role in providing a memorable tourism experience which in turn makes the tourist more satisfied and intent to revisit.

Background: Consumers are increasingly demanding memorable experiences, thereby placing pressure on businesses to meet these demands. The provision of memorable experiences is particularly important to the tourism industry as its core business is to provide experiences. To stage these experiences, businesses must know which dimensions to include. For this purpose, cognitive dimensions present a reasonable starting point.Aim: The current research aimed to explain and examine the cognitive dimensions that have an influence on the memorability of three marine tourism experiences, namely whale-watching, shark-cage diving and visits to marine protected areas. Marine tourism is one of the most popular forms of tourism worldwide, but also a desperately under-studied field, particularly in South Africa. The results of the research will assist providers and marketers of these activities in satisfying the experience needs of marine tourists by focusing their offerings on those dimensions that will enhance the memorability of the experience. The results will also help fill the gap in knowledge of the cognitive dimensions impacting the memorability of marine tourism experiences.Setting: The study was conducted in South Africa.Methods: Data were collected from 444 respondents using an exploratory design, mixed method approach and survey methods. Data were analysed through frequency distributions, Pearson’s product-moment correlations and multivariate analysis of variance.Results: Knowledge, meaningfulness, novelty and social interaction positively influence the memorability of marine tourism experiences in South Africa.Conclusion: The results indicate that positive interrelationships exist among all the dimensions, suggesting that these dimensions all represent the cognitive domain. Furthermore, the results also indicate that all four dimensions have a positive influence on memorable marine tourism experiences. These findings are important for the enhancement of memorable marine tourism experiences. An understanding of the identified cognitive dimensions in a marine tourism experience will lead to a more memorable experience for consumers and can result in post-purchase behaviour such as a repeat purchase, loyalty and positive word-of-mouth recommendations resulting in increased profitability for the business.

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.

For a long time, a significant amount of attention has been placed on visitors' experience and satisfaction in the field of tourism. This article attempts to identify a moderating effect on the relations between visitor satisfaction, behavioural intentions, and destination image. This article conducts a causal analysis to explore whether the demographic factor of gender can lead to differences in the relationships between destination image, visitor satisfaction, and behavioural intentions. It concludes that visitor gender does not affect these relationships. In addition, the extent of the potential influence of gender on these issues is analysed and discussed in terms of both its theoretical and practical aspects.

Local food plays a significant role in the overall experience of tourists. It is a unique and valuable source of differentiation which is used to enhance tourist’s experience. The study aims to examine the role of local food experience and its impact on tourist’s memorable experience, satisfaction and behavioural intention in New Delhi, the capital of India. Through the survey response from 346 tourists, we found that local food experiencescape has a significant positive impact on memorable tourism experience. The result of the study also implies that destinations local food experience has a vital role in providing a memorable tourism experience which in turn makes the tourist more satisfied and intent to revisit.

Integrating cultural heritage and digital creativity is vital for achieving sustainable event tourism, especially in destinations challenged by cultural commodification and market saturation. This study examines how social media engagement mediates the relationship between perceived destination image, visitor satisfaction, and behavioral intention in Denpasar, Bali—where traditional heritage intersects with emerging digital creativity. A sequential explanatory mixed-method design was adopted. Quantitative data from 420 domestic and international visitors were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. Qualitative insights were derived from ten semi-structured interviews representing stakeholders within the Penta-Helix framework (government, academia, business, community, and media). Thematic analysis followed Braun and Clarke’s approach to interpret the interaction of cultural and digital elements in event tourism. Results indicate that social media engagement significantly predicts perceived destination image, visitor satisfaction, and behavioral intention, confirming its mediating influence on tourist experience and loyalty. Three contextual mechanisms emerged—cultural mediation, digital creativity, and collaborative governance—illustrating how heritage values are renewed through digital participation. Domestic visitors preferred heritage-based festivals emphasizing continuity and identity, while foreign visitors were more attracted to hybrid creative events integrating Balinese traditions with digital storytelling. The Denpasar Festival exemplifies this synergy between ritual authenticity and creative modernization. This research extends event tourism theory by positioning social media engagement as both a behavioral outcome and a governance process. Practically, it highlights the need for event portfolio diversification, digital capacity building, and co-creation models that sustain cultural authenticity. Limitations include the focus on Denpasar’s urban context and the absence of longitudinal assessment. Future studies should compare other Indonesian cities and evaluate long-term socio-cultural effects of digital mediation in cultural events.

Memorable tourism experience at smart tourism destinations: Do travelers' residential tourism clusters matter?

The growing role of tourism in economic development has significantly influenced global land use, creating complex challenges in balancing urban growth, resource utilization, and environmental conservation. Destinations now face increasing pressure to preserve natural landscapes and cultural heritage while accommodating a rising number of tourists. A destination’s long-term success depends on visitor satisfaction and their intention to return. In the context of Dvaravati cultural tourism, existing research has mainly emphasized general development, with limited focus on how contemporary visitors interact with heritage sites—revealing a gap in understanding tourist engagement with these ancient locales. Understanding how visitors emotionally and experientially connect with heritage sites is essential for developing sustainable cultural tourism strategies. This study aims to address these gaps by examining the relationship between the destination image of Dvaravati cultural heritage sites, memorable tourism experiences, and revisit intention. It investigates how key elements—such as the characteristics of Dvaravati heritage and seasonal cultural activities—shape visitor perceptions and influence behavioral intentions. Data were collected from 303 participants and analyzed using structural equation modeling. The study confirms the structural validity of destination image and memorable tourism experience constructs. Destination image is composed of natural attractions, cultural attractions, and tourism facilities, while memorable experiences are defined by factors such as novelty, happiness, and involvement. Results reveal a strong positive effect of destination image on memorable tourism experiences, emphasizing the importance of integrating cultural, historical, and environmental elements to enhance visitor satisfaction and support place-based cultural revival efforts. The study contributes to experiential tourism theory by demonstrating that destination image indirectly influences revisit intention through memorable tourism experiences. These experiences, rooted in cultural engagement and emotional connection, are key drivers of tourist behavior. For practitioners, the findings underscore the importance of prioritizing immersive, culturally rich experiences over promotional strategies. By incorporating community-based activities, educational components, and meaningful tourist-local interactions, destinations can significantly enhance visitor satisfaction and foster repeat visitation.