Abstract
With rising public awareness and concern for environmental sustainability, calls for nature-friendly marine and beach litter management have grown louder. This study, employing logistic and ordinary least square regressions, explores tourists’ knowledge, perceptions, and willingness to pay (WTP) using data (n = 400) collected from Kuakata Sea Beach, Bangladesh. Results showed that approximately 99% of the respondents recognize the urgency for further development in the waste management system, while 53% are aware of it. Gender is identified as a statistically significant factor impacting beachgoers’ WTP – males are willing to pay more. Besides, visitors with higher incomes demonstrate the willingness to pay more. Additionally, 37% of the respondents think that appropriate information dissemination and raising awareness are critical to confronting this problem, and another 38% recommended proper placement of dustbins on the beach. These outcomes can be very useful in designing any relevant policies for promoting sustainable beach waste management.
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