Abstract
In April 1998, BBC Radio 4’s programmes were rescheduled and a commitment was given that disability would become a mainstream issue for the network. Does He Take Sugar?, the network’s weekly programme which presented in‐depth treatment of disability issues was dropped. You and Yours, Radio 4’s weekday consumerist programme, was given the remit to include disability‐related coverage in its content. While mainstreaming yielded the possibility of increased coverage, the accompanying risk was that insightful treatment of disability would be lost. However, findings from an analysis of the series No Triumph, No Tragedy demonstrate that, post mainstreaming, meaningful exploration of disability continued on Radio 4. Crucial to this, it is argued, is the fact that the series was conducted by a disabled presenter.
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