Batik Santri: Training, Education, and the Creative Economy Potential of Islamic Boarding School–Based Initiatives in Kudus Regency

This research addresses the high coffee consumption in Indonesia and intense competition in the coffee industry in Bandar Lampung. Despite significant potential in digital marketing, only 8% of Micro, Small, and Medium Enterprises (UMKM) practitioners utilize it. Therefore, the community service activity from the University of Lampung aims to support coffee UMKM in Bandar Lampung in adopting digital marketing strategies to enhance sales and compete in the Society 5.0 era. The activity method focuses on sharing knowledge and socializing digital marketing. The situational analysis phase involves on-site visits to understand the business processes. Socialization and discussions present content on business trends, digital marketing, and social media strategies. Follow-up includes encouraging the creation of additional social media accounts and optimizing online presence. Monitoring and evaluation are conducted to measure understanding and implementation of digital marketing practices, as well as monitor sales growth through social media. On December 10, 2023, Community Service Activity was held in Mandala Wahyu Coffe Shop, involving five participants and three stages: discussion, digital branding and marketing training, and evaluation. This training aims to enhance the online presence and global competitiveness of the cafe. It is expected that the applied digital marketing strategy will make operations more efficient, promote the company effectively, and increase customer engagement. The result of this community service activity is encouregement to increase sales and develop the business of UMKM Mandala Wahyu Coffee Shop trough optimizing digital marketing in social media. The method involves situational analysis, socialization, follow-up, and monitoring. The promotion mix strategy is expected to be effective in making operational activities and digital marketing more efficient. With the new digital strategy, UMKM can save time and be more effective in promotions. Penelitian ini membahas tingginya konsumsi kopi di Indonesia dan persaingan ketat industri kopi di Bandar Lampung. Meskipun potensi digital marketing besar, hanya 8% pelaku UMKM yang menggunakannya. Oleh karena itu, kegiatan pengabdian masyarakat dari Universitas Lampung bertujuan mendukung UMKM kopi di Bandar Lampung mengadopsi strategi pemasaran digital untuk meningkatkan penjualan dan bersaing di era Society 5.0. Metode kegiatan fokus pada sharing knowledge dan sosialisasi pemasaran digital. Tahap analisis situasi melibatkan kunjungan ke lokasi untuk memahami proses bisnis. Sosialisasi dan diskusi dilakukan dengan menyajikan konten tentang tren bisnis, pemasaran digital, dan strategi media sosial. Tindak lanjut mencakup anjuran untuk membuat akun media sosial tambahan dan mengoptimalkan keberadaan online. Monitoring dan evaluasi dilakukan untuk mengukur pemahaman dan penerapan praktik pemasaran digital serta memantau peningkatan penjualan melalui media sosial. Pada 10 Desember 2023 diadakan Kegiatan Pengabdian Masyarakat yang berlokasi di Mandala Wahyu Coffee Shop, melibatkan lima peserta dan tiga tahap, yakni diskusi, pelatihan digital branding dan marketing, serta evaluasi. Pelatihan ini bertujuan meningkatkan keberadaan online dan daya saing global coffee shop tersebut. Diharapkan strategi digital marketing yang diterapkan akan membuat operasional lebih efisien, mempromosikan perusahaan secara efektif, dan meningkatkan keterlibatan pelanggan. Hasil dari kegiatan pengabdian masyarakat ini adalah dilakukan upaya peningkatan penjualan dan pengembangan bisnis UMKM Mandala Wahyu Coffee Shop melalui optimalisasi digital marketing melalui media sosial. Metode melibatkan analisis situasi, sosialisasi, tindak lanjut, dan monitoring. Strategi promotion mix diharapkan efektif dalam membuat aktivitas operasional dan pemasaran digital lebih efisien. Dengan strategi digital baru, UMKM dapat menghemat waktu dan lebih efektif dalam promosi.

Ekonomi kreatif memiliki peran penting dalam meningkatkan kesejahteraan Masyarakat melalui optimalisasi potensi local. Desa Kadubadak, Kecamatan Angsana, Kabupaten Pandeglang Banten, memiliki produk khas berupa opak ketan yang berpotensi dikembangkan menjadi produk unggulan ekonomi kreatif. Namun, keterbatasan inovasi produk, pemasaran digital, dan akses pasar masih menjadi kendala utama dalam pengembangan usaha opak ketan. Oleh karena itu, program pengabdian kepada Masyarakat ini bertujuan untuk mentransformasi ekonomi kreatif berbasis potensi lokal melalui pelatihan inovasi produk, pemasaran digital, serta pengelolaan usaha berbasis komunitas. Metode yang digunakan dalam program ini adalah metode kualitatif dengan pendekatan partisipasi. Pengumpulan data dilakukan melalui observasi, wawancara, serta diskusi kelompok terarah (FGD) dengan para pelaku usaha opak ketan. Kegiatan yang dilaksanakan mencakup pelatihan inovasi produk dan kemasan, peningkatan kapasitas pemasaran digital, serta pembentukan jaringan pemasaran yang lebih luas melalui e-commerce dan media sosial. Hasil dari pengabdian ini menunjukkan adanya peningkatan keterampilan pelaku usaha dalam inovasi produk dan pemasaran digital. Selain itu, perluasan jaringan pemasaran telah membantu meningkatkan daya saing opak ketan sebagai produk unggulan desa, baik di tingkat lokal maupun nasional. Program ini diharapkan dapat berkontribusi dalam menciptakan usaha berbasis komunitas yang berkelanjutan dan mampu meningkatkan perekonomian Masyarakat Desa Kadubadak secara signifikan. The creative economy plays an important role in improving community welfare through the optimization of local potential. Kadubadak Village, located in Angsana District, Pandeglang Regency, Banten, has a signature product called opak ketan, which has the potential to be developed into a leading product of the creative economy. However, limitations in product innovation, digital marketing, and market access remain major obstacles to the development of the opak ketan business. Therefore, this community service program aims to transform the creative economy based on local potential through training in product innovation, digital marketing, and community-based business management. The method used in this program is a qualitative approach with participatory methods. Data collection was carried out through observations, interviews, and Focus Group Discussions (FGD) with opak ketan entrepreneurs. The activities conducted included training in product and packaging innovation, enhancing digital marketing capacity, and establishing a wider marketing network through e-commerce and social media. The results of this program indicate an improvement in the entrepreneurs' skills in product innovation and digital marketing. Furthermore, the expansion of marketing networks has helped increase the competitiveness of opak ketan as a flagship village product, both locally and nationally. This program is expected to contribute to the creation of a sustainable community-based business and significantly enhance the economy of Kadubadak Village.

Many opportunities in digital business have not been maximized by young people, which is due to various reasons, including the lack of understanding of business actors regarding information technology, creativity and business innovation, as well as management in digital business and strategy. Through digital marketing training, young people are expected to be able to open business opportunities independently and sustainably, namely by becoming entrepreneurs. Digital marketing is an important tool used by various sectors, including micro, small, and medium enterprises (MSMEs), to expand market reach and increase competitiveness. Increasing digital marketing literacy is also the task of the university as a form of community service in order to foster interest in entrepreneurship by collaborating with the DP3AP2KB Office of Surakarta City through the GenRe (Generation Planned) Forum. In accordance with the purpose of GenRe (Generation Planned), which is to serve as a forum for accelerating action to create productive youth by instilling life skills. PIK-R Tipes Village, Serengan District, Surakarta City, as a forum for youth at the village level, has 50 active youth members aged between 15-25 years. The youth of PIK-R Tipes Village are considered active and have an interest in entrepreneurship. The Creative Economy (Ekraf) program at PIK-R Tipes Village includes herbal medicine (jamu), wedang uwuh (a traditional drink), and fish and vegetable cultivation, among other products. Therefore, digital marketing is needed to increase the product's awareness and sales turnover.

The planning and design of a modern green building Islamic boarding school in Kudus Regency is a place for Islamic education with a combination of learning special skills such as language learning. Planning for a modern green building cottage is a new breakthrough in the world of Islamic education in Kudus Regency. Modern Islamic boarding schools have Islamic teachings as their main and there is additional learning skills such as language in the process. With the concept of green building can provide more comfort, because it can minimize the impact of weather that occurs in the region. It is hoped that the green building concept can make building users comfortable in carrying out their activities in the building area. Facilities in the Islamic boarding school area include comfortable dormitories, special laundry rooms, special cooking areas, halls, guest houses, large parking lots, and a visiting garden for parents who want to see their children. Taman jenguk is intended so that users from outside the area can feel as comfortable as guardians of students who have traveled long distances. Modern green building Islamic boarding schools in Kudus Regency are expected to become educational areas that prioritize Islamic teachings with the addition of skill-based learning. Skill-based learning is intended so that students who study at the Islamic boarding school do not only have religious knowledge, but also world knowledge.

Training in entrepreneurship, social media usage, and information technology is required to boost youth creativity and innovation in the digital age. The aim of this community service is to raise awareness of the importance of increasing product value and developing digital marketing strategies for products. The method is socialization, training in the production of innovative products, and digital marketing skills. The results of the program can be seen in the raise in youth entrepreneurship, the value of products, and digital marketing. The participants can use processed milkfish and seaweed to create creative products that will raise its value. Additionally, youth in Pabean Udik Village have use of online marketing tools to promote their creative products.

This study aims to analyze the development process of a creative economy based on bead waste and the use of digital platforms as a marketing medium to increase product competitiveness. The background of the study is based on the phenomenon of increasing volumes of waste that have not been optimally managed and the low skills of business actors in utilizing digital technology. The research method used a qualitative approach with descriptive methods. Data were collected through in-depth interviews, participatory observation, documentation, and literature studies, with informants consisting of business actors, community leaders, representatives of relevant agencies, and consumers. The results of the study indicate that processing waste into beads not only reduces environmental impacts but also opens up creative business opportunities with high economic value. The use of digital platforms has proven effective in expanding market reach, improving branding, and driving sales, although there are still obstacles in the skills of digital entrepreneurs. This study recommends strengthening digital marketing capacity and ongoing mentoring for creative waste-based entrepreneurs to achieve economic and environmental sustainability. In addition, synergy between business actors, the government, and local communities is a crucial factor in supporting the development of a waste-based creative economy. The involvement of local governments through entrepreneurship training and facilitating access to technology is essential to address the challenge of limited digital capabilities of entrepreneurs. Local communities also play a role in maintaining sustainable production and encouraging innovation in bead designs based on local culture to add value and attract market share. This collaboration can create a conducive ecosystem for the growth of creative small and medium enterprises (SMEs), while strengthening local identity and increasing product competitiveness in national and global markets. Thus, developing a waste-based creative economy and utilizing digital marketing are relevant innovative strategies in addressing current economic and environmental challenges.

It is expected that every working professional must have the idea of Digital Branding to sustain in the growing digital era, approximately 170 million people are on digital media platforms. Digital branding involves the promotion of products as well as services on the internet or other forms of electronic media. The advancement in the digital world has been gradually reaching the clouds. Irrespective of size, every business is trying to cope with branding challenges to sustain itself in the market. Startups and small businesses have limited resources hence they need to think twice before investing in any branding strategy. The furious growth in the access of digital media platforms gave opportunities to businesses for spreading their brand to their target audience. Startups and small businesses face problems in choosing the strategy due to a lack of awareness and knowledge. Businesses are still not fully aware of the benefits and use of digital branding hence when it comes to their intention to adopt digital branding, many questions raise in their minds regarding cost, time requirement, benefits/drawbacks, return on investment, safety and privacy, etc. The current study has the aim to analyse factors affecting the intention of startups and small businesses for digital branding adoption. The study adopted a quantitative approach. To better formulate the problem, 15 small business owners from different industries were interviewed to understand their perspectives regarding independent digital branding. After that quantitative approach followed in translating the interview finding into a structured questionnaire for determining the readiness of small businesses and startups by addressing their concerns such as return on investment (ROI) from digital marketing, cost of digital branding, the time required for digital branding, benefits from digital branding, promotional strategies and privacy policies of digital branding. 61 responses have been received from the entrepreneurs having businesses in major cities of Maharashtra such as Mumbai, Pune, Thane, and Nagpur. Collected data cleaned, sorted, coded, and further analysed by applying the PLS-SEM technique with SmartPLS software. The research brings the need for independent digital branding for small businesses and startups. The study will also help the digital marketing professionals in understanding the factors that can affect the behaviour of adoption of startups and small businesses to come on digital platforms. Many studies are done on Digital Marketing but not particularly on Digital Branding as Digital branding mainly focuses on promotion and brand recognition strategies. The research area lacks the study on pre-sales factors that affect the decision of startups and small businesses to step into digital branding platforms, and this research fills that gap.

Pesantren (Islamic boarding schools) are not only centers for the transmission of religious education but also social institutions oriented towards community development. Globalization and the creative economy encourage Islamic boarding schools to develop entrepreneurship training as a relevant skill to equip their students. Several studies have shown that such training enhances creativity and character development, reduces the risk of unemployment, and provides social and economic value to the community. However, the majority of research continues to prioritize the implementation and impact of entrepreneurship training programs in pesantren. Empirical evaluation of these programs, particularly utilizing systematic evaluation models, remains underdeveloped. This study presents a comprehensive evaluation of a screen-printing training program within the Santripreneur program. These findings were obtained from a qualitative field study using the CIPP model to assess the screen printing training program at Almujahidin Marabahan. Data were collected through interviews, non-participant observation, and document analysis, and then analyzed descriptively using qualitative methods and source and method triangulation. These findings indicate that institutional alignment, openness to change, supportive resources, and practice-based training processes influence the successful and effective implementation of programs. In addition to producing tangible products, this program fosters entrepreneurial skills, positive attitudes, and entrepreneurial orientation among students. Empirically, this study demonstrates how the CIPP evaluation model can be used to understand and assess the integration of entrepreneurship training in the context of pesantren, thus expanding the literature on entrepreneurship education or training programs in religious educational institutions. Furthermore, this study provides practical recommendations for administrators and policymakers on designing programs that are needs-based, adequately resourced, and practice-based.

In today’s digital era, digital branding plays a significant role in creating a strong brand image. The purpose of this study is to evaluate the effectiveness of Kwala’s digital branding strategy on Instagram. Theories used in this research are theory of digital branding strategy and new media theory. This research uses a qualitative approach, with case study method. Primary data are obtained from interviews with two key informants and three supporting informants, and also through participatory observation. Meanwhile secondary data is acquired through library research from journals, articles, and books. The results of this research shows that Kwala’s digital branding strategy on Instagram has proven to be effective in creating a positive brand image and earning customer’s trust as a brand that helps everyone to sleep better and solve their sleep problems.Through elements of digital branding, Kwala has shown a great success in it’s effort to create a positive brand positioning, brand personality, and brand identity. However, there is still room for improvement in Kwala’s digital branding strategy to increase their audience reach, positioning Kwala as a top-of-mind brand in the sleep industry. Dalam era digital yang berkembang pesat, digital branding menjadi elemen penting dalam membangun citra merek yang kuat. Tujuan dari penelitian ini adalah untuk mengevaluasi keberhasilan strategi digital branding yang diterapkan oleh Kwala melalui Instagram. Teori yang digunakan dalam penelitian ini adalah teori strategi digital branding dan teori media baru. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data primer dalam penelitian ini didapatkan dari hasil wawancara dengan dua orang key informants, dan tiga orang informan pendukung, serta observasi partisipatif. Sementara data sekunder diperoleh dari hasil studi kepustakaan melalui jurnal, artikel, dan buku. Hasil penelitian menunjukkan bahwa strategi digital branding Kwala di Instagram telah berhasil menciptakan citra merek dan loyalitas pelanggan yang kuat, sehingga Kwala telah mendapatkan kepercayaan dari konsumen sebagai merek solusi untuk semua permasalahan tidur. Hal ini juga dikarenakan penerapan elemen digital branding yang baik dalam melakukan strategi digital branding. Secara keseluruhan, Kwala berhasil mengembangkan elemen brand positioning, brand identity, dan brand personality yang cukup baik, namun Kwala tetap dapat memaksimalkan lebih strategi digital branding yang telah dilakukan dengan memperluas jangkauan audiens dan target pasar, sehingga dapat menjadi merek top-of-mind di industri perlengkapan tidur.

This study investigates the impact of product innovativeness and digital B2C marketing on fostering product love among mobile consumers in Egypt, with a focus on telecommunications companies. The purpose of the research is to explore how these two factors influence consumer emotions and brand attachment, and to examine the mediating role of digital B2C marketing in this relationship. The study is based on a survey of 500 consumers of telecommunications services in Egypt, with data collected through structured questionnaires. Statistical tools including descriptive statistics, reliability and validity analysis, Structural Equation Modeling (SEM), and mediation analysis were employed to test the proposed hypotheses. The results reveal that both product innovativeness and digital B2C marketing have significant positive direct effects on product love. Moreover, digital B2C marketing was found to mediate the relationship between product innovativeness and product love, amplifying the emotional connection consumers feel toward innovative products. The study recommends that telecommunications companies in Egypt prioritize continuous product innovation and invest in targeted digital marketing strategies that engage consumers emotionally. By integrating innovation with personalized and interactive digital marketing, companies can strengthen customer love, and maintain a competitive edge in the fast-evolving market. Further research is encouraged to explore the long-term effects of these relationships and to examine the specific digital marketing strategies that most effectively foster product love.

In the world of school, where learning is organized systematically, the propensity for entrepreneurial curiosity can develop from a young age. According to earlier studies, entrepreneurship interest can be cultivated through the proper educational framework for entrepreneurship studies and efficient entrepreneurship training. This demonstrates how some elements of theoretical research, applied science, and practice must work together. The Business Canvas Model (BCM) entrepreneurship learning model and entrepreneurship training have an impact on the rise of entrepreneurial interest in higher education, according to prior research, which offers empirical support. The study was carried out in the Lumajang Regency's Miftahul Midad Islamic Boarding School. This study set out to determine the level of entrepreneurial interest among the younger generation receiving their education at Islamic boarding schools in the Lumajang district. Multiple linear regression analysis was used to examine the primary data that were received through the distribution of questionnaires. The findings demonstrated that entrepreneurship training and the Business Canvas Methodology (BCM) learning model had an impact on participants' interest in entrepreneurship. A suitable and systematic methodology is required to encourage students to become competent entrepreneurs given the significant influence that education and entrepreneurship training have on their interest in entrepreneurship.

In the world of school, where learning is organized systematically, the propensity for entrepreneurial curiosity can develop from a young age. According to earlier studies, entrepreneurship interest can be cultivated through the proper educational framework for entrepreneurship studies and efficient entrepreneurship training. This demonstrates how some elements of theoretical research, applied science, and practice must work together. The Business Canvas Model (BCM) entrepreneurship learning model and entrepreneurship training have an impact on the rise of entrepreneurial interest in higher education, according to prior research, which offers empirical support. The study was carried out in the Lumajang Regency's Miftahul Midad Islamic Boarding School. This study set out to determine the level of entrepreneurial interest among the younger generation receiving their education at Islamic boarding schools in the Lumajang district. Multiple linear regression analysis was used to examine the primary data that were received through the distribution of questionnaires. The findings demonstrated that entrepreneurship training and the Business Canvas Methodology (BCM) learning model had an impact on participants' interest in entrepreneurship. A suitable and systematic methodology is required to encourage students to become competent entrepreneurs given the significant influence that education and entrepreneurship training have on their interest in entrepreneurship.

Islamic boarding school is one type of Islamic education in Indonesia that is traditional and has unique characteristics, both the education system, learning system, and its goals and functions. This paper examines the creative economy model in Islamic boarding schools in Serang, Banten Province. This research uses a qualitative approach, while the design of this research uses a case study design, which seeks to describe a specific setting, object, or event in detail. Data were collected from 16 Salafi and modern Islamic boarding schools, while the location of this research is in modern and Salafi Islamic boarding schools around Serang. Data collecting is done through the questionnaire filled by the students of the Islamic boarding school. The findings of this study are: First, the entrepreneurial values ​​internalized by Islamic boarding schools in Serang are the values ​​of worship-based entrepreneurship, where all economic activities carried out are intended to worship Allah SWT. Second, the creative economic process was carried out with a strategy of being trained to manage the existing economic institutions in the Islamic boarding school under the supervision and guidance of the Kiai and the board of the Islamic boarding school.

Kabaena Island in Southeast Sulawesi has biodiversity, coastal landscapes, mountains and mineral content as the strength of sustainable development goals number 15 (SDGs 15). Currently, mining activities have had a negative impact on local communities in the economic, social, environmental, sanitation and health sectors due to natural degradation. This research aims to identify the tourism potential of Kabaena Island which can be promoted through digital strategies and design innovative digital marketing strategies to increase exposure of Kabaena Island tourism and support environmental sustainability. This research uses a qualitative descriptive analysis method to collect data using Google Maps analysis. A previous literature review shows that there is still minimal discussion regarding biodiversity and mineral content on Kabaena Island, which discusses the development of tourism destinations. Kabaena Island tourism development requires collaboration between government, academics and local communities to create sustainable development based on SDGs. The focus includes mining governance, creative economy, conservation and education, with digital marketing via Google Maps, destination branding and social media content. Collaboration with travel agents and business partners will support the local economy. Seminars or dissemination on sustainable development are important to strengthen governance and policies that support the community and preserve the environment.

In the global digital economy, this study examines how digital branding affects the competitiveness and market growth of Ukrainian businesses. The study uses a meta-analysis of 50 quantitative studies to determine the effectiveness of digital branding strategies. It focuses on key areas including data analytics, personalized marketing, and reaching a global market. A thorough search strategy was used to find relevant studies that had been published in peer-reviewed journals, conference proceedings, and other academic works. The digital archives of the Ukrainian National Library, Scopus, Web of Science, and Google Scholar were some of the databases that were searched. The keywords that were searched for included "digital branding," "Ukraine," "online consumer behaviour," "data privacy in digital marketing," "digital marketing strategies," "branding challenges in emerging markets," and others that were similar. To ensure the reliability and validity of these findings, a rigorous grading methodology was employed. Studies were assessed based on their sample size, research design, and the robustness of their statistical analyses. The grading process allowed for the categorization of studies into different quality tiers, ensuring that the meta-analysis drew primarily from high-quality sources. This approach strengthens the confidence in the effect sizes reported. Digital branding makes a big difference in the market and in getting people to interact with a brand. For example, targeted marketing through data analytics has an overall effect size of 0.56, and personalized digital experiences have an effect size of 0.60. However, the study also finds numerous problems, especially when it comes to data security. An effect size of 0.51 shows that problems related to privacy are concerning, and an effect size of 0.46 demonstrates a lack of trust in companies. These results show that Ukrainian businesses need to take strong steps to protect customer data and follow clear business practices. The study found that digital branding can help Ukraine's economy grow, but the pros and cons must be carefully weighed against the need for proactive risk management. This study has a lot to teach businesses and policymakers who want to make their digital branding strategies better for long-term economic growth.