Abstract
Over the 45 years, the Bass model is widely used in the forecasting of new technology diffusion and for the growth of new products/services. The Bass model has four parameters: market capacity, time when product/service is introduced, coefficient of innovation and coefficient of imitation. Although values of coefficient of innovation and coefficient of imitation describe the process of how new product/service gets adopted as an interaction between users and potential users, their explanatory meaning is not perceptible.
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