Based on the Analysis of the Influencing Factors of Social Behavior in the Network Circle in the Era of Information Exchange

Abstract

Socializing tends to follow the principle of similarity, forming circles that distinguish between "us" and "them". Whether in rural society or urban society, there are circle phenomenon, network circle group is the circle group phenomenon in the network society. At present, the rapid development of new media on the network, information dissemination shows the characteristics of rapid, rich content and convenient dissemination. With the advent of the network era, Internet product producers explore the formation of the law of the circle, creating suitable for different groups of space. Netizens gather on the network platform according to the social relations such as geography, work and interest, thus forming the network circle group, especially the phenomenon of the youth network circle. Today, the network circle is expanding in size, the type gradually diversified, and constantly divided, concentrated. This survey report takes "Analysis of Social Influence Factors of Network Circle Group" as the research topic, and conducts in-depth investigation from the main aspects such as the influence of various network groups on netizens' behavior and the influence of open cyberspace dynamics on netizens' behavior. Based on the analysis of the influencing factors of social behavior in the network circle in the era of information exchange.