Barriers in Proliferating Digital Technologies at Russian Companies: Causes and Effects

Abstract

The article analyzes work of enterprises dealing with digital technology introduction and use of such technologies in production and managerial processes, at the same time it studies reasons for this technology rejection. Topicality of the research is envisaged by high interest of Russian companies in using digital technologies in management and production processes. The rising popularity of digital technologies, in particular AI is based on searching for alternative methods of business-process optimization, raising efficiency and competitiveness of enterprises. It should be pointed out that in creation and introduction of digital technologies enterprises face various difficulties, including fragmentation and non-coordination of ideas about the essence of these technologies, opportunities of their application and control. The authors provide recommendations for enterprises on overcoming barriers in introduction of digital technologies, available at the time of the research, based on comprehensive analysis of strategies of their use with regard to concrete needs and characteristics of the organization. Theoretical and methodological foundation of the research was formed by achievements of the managerial approach to innovation introduction. Methods of expert and comparative analysis were used in the research. The information base of the project was built by works dealing with current trends and practices of management in view of digital transformation. As a result a systematized picture of enterprise functioning was developed in the context of overcoming barriers in introducing digital technologies and identification of situational and contextual variables influencing the effect of their introduction. These results can be used for further investigation of different aspects of enterprises’ work and management in conditions of digital economy.