Abstract
The high amount of greenhouse gases emissions in construction industry has alerted the experts in construction industry to look into the opportunity of green building. Green building claimed to have positive impact on the environment by reducing the carbon emissions, enhance workers productivity and provide long-term economic benefits. However, the adoption rate of green building in Malaysian construction industry is not that high compared to other developed countries. This paper aims to identify the key challenges that faced by the construction industry supply chain professions, such as engineers, developers, architects and contractors. Questionnaire survey was used to collect data in this paper. Thirty-six valid responses were received and used for analysis. The results shown that the most important barrier was the lack of market demand on green building. This seems to imply that the supply chain agents are rely on the demand of clients to decide on their level of involvement in green building. The results of this paper could contribute in raising the awareness among the supply chain agents in taking proactive steps in investing in green building by stressing its benefits to their clients.
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