Bank service quality: A comparison between a publicly quoted bank and a government bank in Singapore

Abstract

This study, conducted in Singapore, investigates three aspects of service quality. The study samples customers of two specific banks, one of which is publicly quoted and one of which is government owned. For comparative purposes, five service quality dimensions, which the authors created, were used. The results showed that consumer expectations about an excellent bank's service quality were not significantly different as between the publicly quoted bank and the government bank. The perceptions that consumers had about the service quality of the bank they patronised, though, showed some significant differences. The publicly quoted bank was perceived as having a significantly better ‘services portfolio’, specifically in regard to making customers aware of its services and offering a variety of services through its ATMs. The government bank was perceived as having better ‘staff who deliver the service’, specifically in the way the staff dressed and the efficiency with which they served customers. The five service quality dimensions were found to have better predictive capabilities for the measurement of the overall satisfaction of customers who patronised the government bank.