Abstract
Urgency of the research. The topicality of research is motivated by the necessity to study the mechanism of bancassurance in the conditions of financial market development in Ukraine and by increasing the role of banks and insurance companies in the economy. Target setting. The peculiarities of the mechanism of bancassurance in the modern conditions of financial market development are under the study. The aim is to study the influence factors (motivators and deterrents). Actual scientific researches and issues analysis. I. O. Shkolnik, O. O. Shakura, S. M. Kozmenko, L. S. Zakharkina, N. E. Avanesova, I. B. Dzedzyk, K. I. Rusanenko, Yu. P. Makarenko paid their attention to the role of bancassurance and the ways of its development. Uninvestigated parts of general matters defining. The issues of the effective cooperation of commercial banks and insurance companies, their impact on each other in the competitive financial market regarding the influence of variables were not studied enough. Task. The task is two-fold: to study the mechanism of bancassurance in the modern conditions of financial market development and to systematize the influence factors in the context of the factor analysis of the services bancassurance provides. The statement of basic materials. The mechanism of bancassurance is studied in the present research, the factor analysis is conducted and the connection between the studied objects is determined. Regressive and correlative analysis helps the understand the setting of the credit limit and insurance bonuses on the bancassurance development. The calculated taxonomic coefficient synthetically characterizes the changes of features of the investigated objects or actions. Conclusions. The effective cooperation of banks and insurance companies increases the investment potential of the country and facilitates the economic development. Bancassurance is the integral part of economic growth and its role is to create such cooperation model of banks and insurance companies that gives the competitive advantages for both sides and provides the stable development of banking and insurance sectors of economy.
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