Abstract
PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsWhen a successful company wants to commercialize a new product, it must be tempting to do what it has always done, using its current business strategy. But if the firm has been developing something completely new, it might be better to start again, with the proverbial blank sheet of paper. One international high‐tech company that had been experimenting with a new multimedia technology decided that it needed to do just that in order to make the most of the business opportunities associated with the new technology. And it used the business model framework as a way to introduce a new perspective into its strategic thinking.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Social implicationsProvides strategic insights and practical thinking that can have a broader social impact.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
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