Abstract
This paper is about Health Insurance companies in the wake of better and affordable healthcare services in rural sector of India. The findings of the research are that the Health Insurance companies are demonstrating some promising results even in the time of limited resources due to failing economy. Health insurance is a rapidly emerging social security instrument for the rural poor, for whom, chronic health problems, arising due to prevalence of diseases and inaccessibility to an affordable health care system is a major threat to their income earning capacity. Insurance is one of the risk management strategies. The need for an insurance system that works on the basic principle of pooling of risks of unexpected costs of persons falling ill and needing hospitalization by charging premium from a wider population base of the same community. There is a need to increase the awareness of health insurance among rural population therefore this study was undertaken.
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