Abstract
This study developed an authenticity orientation scale to measure the attitudes of tourists toward object-based authenticity of cultural and historic artifacts, attractions, and tourist sites. The attitudes underlying the scale have been described in authenticity literature as a continuum of attitude orientations ranging from predominantly realist to constructivist to postmodernist. To numerically distinguish tourists with respect to their attitudes, the researchers employ Thurstone's method of equally appearing intervals (Thurstone, L.L. 1928. Attitudes can be measured. The American Journal of Sociology, 26, 249–269) with subsequent validation. The newly developed scale has undergone rigorous construction and testing procedure. Its predictive validity was ensured through hypothesis testing using an online survey with a panel of 514 American tourists. The theoretical significance of the study lies in understanding the mechanism of “authentication” of various artifacts, attractions, and tourist sites by visitors. Implications for tourism management and directions for further research are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
