Australian Alternative Media and Its Impact on Australians’ Views of China

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ABSTRACT Over the last 30 years the Australian mainstream media has overwhelmingly depicted China negatively, contributing to a predominantly negative public perception of Australia’s main trading partner in the national political landscape. Views that challenge this perception are thus becoming increasingly important in offering an alternative discourse. Meanwhile, Australia’s media landscape is changing and traditional media are increasingly challenged by new online alternative media (OAM) actors who broadcast political stories that run counter to mainstream narratives. This article is based on empirical research that explores the impact of these novel media platforms on Australians’ political views on China—a so far unexplored question. By developing an innovative theoretical framework and drawing on 20 interviews with Australian OAM consumers, this article shows that the Australian OAM is a unique phenomenon that is different from comparative international examples. It concludes that Australian OAM actors have the potential to change the views of Australians relative to Australia–China relations and are thus important contributors to the future direction of Australian public debate about China.