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Abstract
ABSTRACT Cause-related organizations use multi-channel strategies that encourage spatial and social closeness to vulnerable populations. Yet, traditional media often fails to provide spatial understanding of a target community’s lived experience, inhibiting prosocial responses. Spatial computing and augmented reality (AR) can address this gap by enabling audiences to perceptually experience a target’s simulated environment. However, resource scarcity and technical skill gaps within non-profits often limit their use of AR-based strategies. This paper presents a case study of one international non-profit exploring the feasibility and potential of spatial computing as a strategic communication tool. Leveraging participatory design approaches, the researchers co-created and integrated an AR-based experience for donor engagement into the organization’s existing strategy. Findings of a usability study reveal how key spatial computing affordances, such as hand pose estimation and spatial anchoring, can facilitate meaningful interactions between potential donors and branded environments that bridge spatial divides with communities. Moreover, the work explains how contextual design factors shape usability and the overall efficacy of AR-based experiences, and how advancements in no-code tools enable non-programmers within non- profits to create impactful AR experiences. Overall, this work highlights the potential of mobile AR for low-cost philanthropic storytelling, further positioning spatial computing as necessary within strategic communication.
Published Version
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