Attention and sentiment of Chinese public toward rural landscape based on Sina Weibo

Abstract

Rural landscapes, as products of the interaction between humans and nature, not only reflect the history and culture of rural areas but also symbolize economic and social progress. This study proposes a deep learning-based model for Weibo data analysis aimed at exploring the development direction of rural landscapes from the perspective of the Chinese public. The research reveals that the Chinese public’s attention to rural landscapes has significantly increased with the evolution of government governance concepts. Most people express a high level of satisfaction and happiness with the existing rural landscapes, while a minority harbor negative emotions towards unreasonable new rural construction. Through the analysis of public opinion regarding rural landscapes, this study will assist decision-makers in understanding the mechanisms of public discourse on social media. It will also aid relevant scholars and designers in providing targeted solutions, which hold significant importance for policy formulation and the exploration of specific development patterns.