Abstract
Social Network sites (SNS) are rapidly becoming one of the most popular media for social communication. These sites provided a new combination of all the communication applications that humans use, including interpersonal conversation and broadcasting extensive information to numerous audiences. This study empirically examined the relationship between daily communication applications of SNS with other derivers for using these sites. The quantitative analysis of gathered data from 360 respondents revealed that communication use of SNS was highly associated with two drivers of SNS use, namely, keeping in touch and presentation of self. Furthermore, the results indicated that communication function of SNS was significantly correlated with several other drivers for SNS use which included ‘to make new friends’, ‘to seek information and knowledge’ and ‘to stay aware and updated about friends and society popular topics ’. Keywords: Social network site, Facebook, Derivers, Motivations, Online communication
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
