Abstract
Asset management (AM) discussions frequently come around to how to prepare compelling investment cases to top management in a language that they understand. The objective of this paper is to propose a way in which the AM concept itself may be made more compelling to top management and leadership. One way to look at AM and ISO 55000:2014 is that they describe how make to progress in a ‘reasonable’ way in today’s constrained and crowded world by taking a holistic view of the situation and identifying and then treating the full range of related issues. A useful way to ‘sell’ the concept and value of AM to the leaders of today (and, perhaps more importantly, the leaders of tomorrow) could be to create compelling stories that interpret iconic achievements and events in AM terms. Examples are used to illustrate the key learning points.
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