Abstract
The article substantiates the need to study the phenomenon of appearance in the context of educational environment. The author emphasizes the special importance of self-realization and communication in the field of education for a modern person who exists in an ever-changing world, imposing new requirements on him or her. In the article the appearance of a person is considered from the point of view of a socio-psychological approach, as a form of objectification of the inner self in the communication process. Assessment and self-assessment of the external appearance of university students are correlated with their academic success. Academic success is understood by the author as an integrative indicator, made up of the performance evaluation, assessment of the educational activity, assessment of the degree of satisfaction with the training and learning outcomes. The article considers objective and subjective indicators of academic success. The study confirms the hypothesis about the relationship between the indicators of academic success and indicators of assessing the appearance of a university student.
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