Assessment of public trust in the media under martial law

Abstract

The aim of the article is to analyse changes in trust in different types of media. The article revealed that the decreased trust in traditional media and the growing role of social networks during military conflicts significantly affect the information space and the public’s trust in traditional mass media. The results of the statistical analysis and linear regression indicate a steady trend of decreasing trust in mass media in the Ukrainian media space, which is at a level of 10% every year. The study assesses the level of public trust in the media under martial law, considering the ethical and philosophical aspects that influence trust formation. Interpreting the results, it is possible to point out the importance of adapting media strategies and communication approaches to maintain the trust of the audience and improve the quality of social dialogue, communication policy. A promising direction for further development is the study of the impact of long-term information campaigns on public trust in the media.