Assessment of Customers’ Awareness of Sustainable Practices in Selected Hotels in Lagos State, Nigeria

Abstract

The limited public dissemination about environmental and sustainable practices is a contributing factor to the low awareness amongst customers. The objective of this paper is to determine customers’ awareness of sustainable practices in selected hotels in Lagos State, Nigeria. Hotels were selected from four categories (International, National, Urban and Suburban hotels) as the research locale. Primary data was obtained from a questionnaire that was administered to guests staying at the selected hotels, while secondary data was drawn from relevant journals, materials and periodicals. Of a total of 500 questionnaires distributed, 403 were returned. The collected data were subjected to analysis using descriptive statistics which included measures like frequency, percentage, mean and standard deviation. Additionally inferential statistical tools such as Chi–square and logistic regression were employed to test the research hypotheses. The results reveal that that study model is statistically significant at the 0.05 significant level (x2 =314.038 > x2 =0.09, p > 0.05). The sustainable practices identified included various aspects such as the use of energy-saving bulbs, the reuse of towel or bed linens, non-smoking rooms, use of water-saving showers, and hotel designs that harmonise with natural environment. The study therefore recommends that hotels owners should consistently promote the sustainable practices implemented in their hotels to enhance customer satisfaction and improve retention at all times.