Abstract
This paper focuses on assessment of Cross Cultural communication strategy on Employees performance in Selected Multinationals in South East, Nigeria. The objectives which guided the study were a to ascertain the effect of adopting cross cultural communication strategy on employee performance of selected multinational companies and examine the effect of cross cultural religious tolerance on employee performance. A five point Likert scale-type questionnaire was constructed, and administered among the staff of the selected multinational companies in the South East Nigeria manually. The sample size of 313 was obtained from the population. The hypotheses were tested using simple linear regression statistical tools. The results of the analyses showed that adoption of cross cultural communication strategy positively affects employee performance of selected multinational companies in the South East of Nigeria (r = .930; f = 1474.049; t = 38.393; p = .00). Implementation of cross-cultural religious tolerance positively affects employee performance of selected multinational companies in the South East of Nigeria (r = .938; f = 276.425; t = 16.626; p = .00). The study concluded that; cross-cultural communication strategy and religion tolerance influence employees’ performance of multinational companies’. It was recommended that; Management of various multinationals should develop a policy framework that will encourage the diverse cultural communication especially as regards to the operational area of the multinational; the employees of an organization should see diverse religion within the organization as a one hence creating an atmosphere that will improve individual and organizational performance.
Highlights
The adverse change in technological advancement which leads to economic development, the economy has become more global as diverse workforce are working and communicating across culture
This paper focuses on assessment of Cross Cultural communication strategy on Employees performance in Selected Multinationals in South East, Nigeria
The objectives which guided the study were a to ascertain the effect of adopting cross cultural communication strategy on employee performance of selected multinational companies and examine the effect of cross cultural religious tolerance on employee performance
Summary
The adverse change in technological advancement which leads to economic development, the economy has become more global as diverse workforce are working and communicating across culture. Technological development has changed the flow of information, communication and expertise around the world; it leads to the growing numbers of multinational corporations across culture (Schmidt et al, 2007). It means understanding that each personality is unique, and recognizing our individual differences These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies (Mathis and Jackson, 2007) When these unique individual differences are understood by management of Multinational Corporation there will be a free flow of communication among workers. Base on this challenge this paper seeks to assess Cross Cultural communication strategy on Employees performance in Selected Multinationals in South East, Nigeria
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