Abstract
ABSTRACT The popularity of swim-with-dolphin tourism (SWDT) calls for research to secure its sustainable growth. This study evaluated tourists’ perceptions of dolphins and SWDT in Mozambique. Specifically, 245 tourists including SWDT tourists, scuba divers and beach visitors participated in a survey measuring awareness and knowledge of dolphins, fascination with and relatability to dolphins, and attitudes towards dolphin conservation and SWDT. While awareness and knowledge of dolphins were similar across groups, tourists partaking in SWDT were more fascinated with dolphins and had more positive attitudes towards dolphin conservation and ethical SWDT. An affinity for dolphins was central to influencing attitudes. The results highlight the importance of education and interpretation as part of SWDT, and of endorsing dolphin sympathy while ensuring that no false myths are divulged that can result in negative tourist behaviour. Finally, the study demonstrated how tourists value ethical SWDT underpinned by codes of conduct, which need to be enforced.
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