Abstract
Social media has become a strong agent of socialization in contemporary era among youth throughout the world. It has been observed that social media is used as an influential tool for framing opinion formation in social activism and connect people together. In this study, 180 students of two universities of Faisalabad district have been included by using multistage sampling technique. It has been designed to assess the impact of social networking websites on the youth. Use of social media in Pakistan is steadily increasing and it is imperative to assess and analyze behavioral, social and economic effects it produces on the younger population. It also enables to determine the benefits, or otherwise, of the indulgence in the social networks. Three hypotheses were developed while univariate and bi-variate analysis have been performed. It is concluded that younger students compared to mature one, are more attentive towards their studies. The realistic approach towards career/life is directly related to the higher level of education, and also to higher income/earning of the subjects. Keywords: Youth, Social networking sites (SNS), Unrealistic approach, Lack of attentiveness,
Highlights
The modern era largely depends on social networking, and it has become essential in present times
This study reveals that majority of respondents i.e. 85% from youth are using social networking sites with their Cell phones while only 5 percent with the notepads
A large part of the day is spent by the youth utilizing the services of these social networks which suggest that contributing factors could be interpersonal communication through messaging, posts and status which unable transfer of data
Summary
Bivariate analysis was performed to test the direction of relationship between two variables. For testing of the association and correlation between variables Chi-Square and Gamma tests were applied. The Chi Square test measures the association between two variables. The bi-variate analysis tests the following three hypotheses: Hypothesis 1: Association between the respondent’s age and their perception about lack of attentiveness on their studies. Hypothesis 2: Association between the respondent’s education and their perception about unrealistic approach Hypothesis 3: Association between the respondent’s income or pocket money and their perception about unrealistic approach about their life
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