ASSESSING THE EFFECTIVENESS OF INTERACTIVE TELEVISION INSTRUCTION IN AN UPPER DIVISION ACCOUNTING COURSE

Abstract

As distance education technologies become more diversified, it is important to assess the impact of the technology on both student performance and perceptions. This study describes the interactive television (ITV) instructional program at Murray State University and assesses the impact of ITV on college learning in an upper division accounting course. The assessment shows that student opinion of ITV is favorable, although off-campus students have more positive perceptions of the ITV experience than those taking the course on campus. On-campus students prefer a traditional class to an TTV class. The assessment also reveals that as the semester progresses and distant site students gain experience with the ITV instructional medium, their performance surpasses that of on-campus ITV students as well as traditional class students. Increased student and faculty experience with ITV classes may contribute to these findings. Improvements in TTV technology, the use of supplements to augment the course, and the influx of a more mature and Advances in Accounting Education: Teaching and Curriculum Innovations, Volume 3, pages 151-168. 2000 by Elsevier Science Inc. ISBN: 0-7623-0758-7