Abstract
ABSTRACTThe recent development of the South Korean cinema industry is intertwined with the growth of the Asian film and media markets. This article explores how the South Korean film industry actively participates in this environment of ‘Asianization’. The production and distribution of two contemporary films—Goodbye, One Day (John H. Lee 2010) and Sophie's Revenge (Eva Jin 2009)—are investigated as case studies. Both of these titles are locally customized ‘Kor-Asian’ movies appealing to particular groups of local audiences in different countries—namely, Japan and China. As a result, the cinematic embodiment of Asian cities presented in these movies marks out the cultural imaginations of Asia embedded in the social configuration of each respective country.
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