Abstract
Postures, that appear arrogant, are typical for fashion photography in high-gloss magazines and within the scene of model photography. It is in trend to either look down upon the recipient, to show a sloppy posture, as if one would not care about the way one will be perceived by the recipient, or even to look angry as if one is annoyed to be photographed – three ways to communicate an arrogant attitude. But who would enjoy looking at such pictures? The article focuses on the recipient and traces various reasons why it can be gratifying to consume such photos, from a masochistic tendency to the search for authenticity and to connoisseurship articulated by it.
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