Are public disease outbreaks still relevant to tourists’ decisions about using shared mobility?

Abstract

ABSTRACT This research note investigates how potential public health crises affect shared mobility use by tourists. Using mixed methods, it extends the Protection Motivation Theory and Usage Situation Theory by exploring how trust and risk management influence usage intentions among current users and non-users of shared mobility services. Its qualitative analysis reveals the importance of tailored communication and transparency from service providers to foster trust and encourage adoption. Its quantitative ones indicate that experienced users emphasise coping mechanisms, whilst non-users are more swayed by perceived threats. Although COVID-19 restrictions have eased, work of this kind will remain relevant as the tourism sector adapts to enduring changes and prepares for potential future crises. By offering strategies to enhance shared mobility resilience during health emergencies, this study provides valuable guidance for tourism, hospitality and mobility stakeholders navigating an uncertain time.