Abstract
Farming is including a business entity because its activities include not only planting on land but also being able to maintain relationships that focus on business interests, such as increased sales and income. As the actor in the business, they are required to be able to have marketing and entrepreneurial skills so that their business performance can be sustainable. The purpose of the research is to understand the relationship between marketing and entrepreneurship to the farming performances, with organization innovation as intervening variables. It is quantitative research and has been conducted in Singosari sub district Malang, Indonesia. Analysis was done by SEM-PLS while 40 farmers were chosen purposively as respondent. The result shows that the Indonesian farmer has basic marketing and entrepreneurship orientation. Both of them has positive and highly significant with the value of 0,41 and 0,53 to farming performance. As an intervening variable, Organizational innovation has positively associated with farmer’s performance. Improving the human resources of farmers has been a very important aspect of sustainable business and human resources itself in Agriculture. An experienced and trained farmer will be able to keep working event in an unstable situation.
Highlights
Agriculture has a very strategic role in overall economic development
Farming is part of the business (Nell & Napier, 2005; Okello & Mensah, 2011; Okorley, Acheampong, & Abenor, 2014). It was shown with the aim of farming is to generate profits and increase sales
Quantitative method is the process of finding knowledge that uses data in the form of numbers as a tool to analyze information (Silalahi, 2015) while descriptive is the research that data and statements obtained from the results of direct interaction between the researcher and the object under study (Soendari, 2010)
Summary
Agriculture has a very strategic role in overall economic development. The contribution of the agricultural sector to the national GDP is (13-14 percent) and absorbs the workforce by 42,61-43,03 million people (2008-2009). The new role of the agricultural sector at this time can be placed within the framework of "3 F contribution in the economy", namely food, feed and fuel (Daryanto, 2009). Agricultural product application implement with multiple inputs (SuessReyes & Fuetsch, 2016), after harvesting, farming needs special method and system to communicate agricultural product information to a consumer (Buskop, 2010). Another challenging factors in farming as a business is agribusiness needs a good coordination in supply chain within the actors (Guohua, 2013)
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