Abstract
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This empirical study extends previous store image research by using consumer perceptions of store image to determine whether these perceptions are aligned with retailers&rsquo; intended positioning.<span style="mso-spacerun: yes;">&nbsp; </span></span></span></p>
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