Are Academic and Public Head Library Administrators (HLAs) Competitive?

Abstract

Purpose – The broader research question being addressed is whether head library administrators (HLAs) have the competitive nature required to respond appropriately to strategic and competitive pressures in the library service environment. In addressing this broader research question, this study seeks to determine how HLAs perceive themselves and their peers’ competitive behavior with regard to personal hobbies, sports and games, their personal career performance, and their library's performance. Design/methodology/approach – A census of the 103 HLAs from North Carolina's two-year and four-year academic libraries (including both public and private institutions) and the 77 public library systems in the state was conducted using a mixed methods design survey instrument to obtain information regarding their perceptions about both their own and their peers’ competitive behaviors. Findings – The survey response rate was 49% and included a sample that reflected an equal distribution of HLAs by library types and the demographics of the study population. An analysis of survey responses indicate that while HLAs do perceive themselves and their peers to be competitive in behavior for their own personal career and their library's performance, they are not competitive in nonwork activities such as personal hobbies or sports and games. The high levels of reported competitiveness in the respondent's and library's performance variables may indicate HLAs are highly motivated in performing competitive behaviors when it benefits their own careers. The extreme lack of reported competitive behavior in the strategy related variable (sports and games) may indicate HLAs are less motivated or ill-prepared in the strategic response skills required to respond appropriately to strategic and competitive pressures in the library service environment. Respondents projected their own perceptions of competitive behavior unto their peers, which indicates HLA perceptions of their peers in competitive behaviors (possibly other areas) needs to be examined in greater detail to assess the validity of these perceptions. Research limitations/implications – Data analysis was unable to determine any significant statistical relationships between HLA competitive behavior responses and the variables examined. Further research is needed to identify environmental, psychological, or professional variables that may explain the degrees, motivations, and differences in reported competitive behaviors. Practical implications – Based on the study findings, libraries may not have head administrators who can effectively respond to strategic challenges facing their libraries. Many libraries may have HLAs who are: not as motivated to respond to strategic needs as career performance needs; have a false set of perceptions of their competitiveness or competitive abilities; have a false set of perceptions of their peers’ competitiveness or competitive abilities; and providing a false sense of security to their libraries that believe the HLA that leads them will enable their libraries to effectively respond to the service environment challenges. In combination, these findings indicate that the library's ability to effectively compete/strategically respond may be dependent on inconsistent and potentially unreliable competitive abilities and personal career motivations. This could make developing strategic responses and sustainability more difficult for libraries in the future. Originality/value – The study is the first of its kind to examine whether HLAs have the competitive nature required to respond appropriately to strategic and competitive pressures in the library service environment. Having a complete and effective understanding of how head library administrator's competitive behaviors work and impact their library's strategic response development is essential in preparing and supporting existing and future head library administrators in leading their libraries in strategic responses. As the library's head administrator is the primary driver of strategy and strategic/competitive responses for their library, the competitive behaviors and their motivations becomes a critical component of the library's success in effectively responding to strategic challenges and being sustainable for meeting future generation's information needs. It is hoped that by exploring head library administrator's competitive behavior in this study, the researcher has laid the initial framework for understanding how a library's leader will competitively respond or be capable of responding to today's library service environment challenges that have become very competitive in nature and require library organizations to continually develop and perform activities that generate increasingly effective strategic performance and value.