Abstract
Augmented Reality (AR) and Virtual Reality (VR) technologies are currently prominent areas of research within the information technology field. These technologies have found extensive applications across various domains, including education, healthcare, construction, military operations, and entertainment. As research progresses on the technical aspects of AR and VR, it becomes crucial to simultaneously explore evaluation methods and optimization strategies based on user experience. The primary emphasis of this research centers on the domain of real estate exhibitions, serving as a foundation for conducting comparative experiments between augmented reality (AR) and virtual reality (VR) technologies in the context of real estate displays. The study meticulously selects suitable evaluation indices and employs quantitative methods to perform a comparative analysis of the evaluation results obtained from AR and VR experiments. The ultimate objective is to construct a user experience evaluation model specific to AR and VR technologies.
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