Abstract
This article looks at how big data can be used to analyze social media participation and then, with artificial intelligence, take the analysis further. Social media analytics is one of the most popular areas where big data is being used in today's businesses. It can give you a better understanding of what is happening and help you to analyze your social media interactions better. Keywords Big Data, Social media, Artificial intelligence, velocity, veracity, volume, data mining, information processing, data sharing, data analysis, data visualization
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