Abstract
The rapid development of Internet technology in the digital economy era provides conditions for enterprises to adopt a more accurate segmented pricing strategy. Information collection technology will lead enterprises to adopt discriminatory pricing strategies, which may make enterprises lack the power to improve product quality, and more adopt discriminatory pricing to gain competitive advantages and consumer surplus. Based on combing the existing literature, this paper mainly analyzes the application of segmented pricing strategy in enterprises and its impact on consumer surplus in the digital economy era. The analysis results show that enterprises cannot fully obtain consumer surplus through segmented pricing but can more accurately provide customized prices for different groups of customers. The use of segmented pricing by enterprises is conducive to the increase of the overall welfare of consumer groups.
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