Application of Interactive Design in Shanghai Public Art Practice

Abstract

Since the new century, with the changing and development of the times, cultural characteristics such as informatization, digitalization and consumerization have been continuously highlighted. New science and technology are rapidly flooding urban space, and people’s lifestyle and value orientation have undergone subversive changes. In the field of public art, the works of public art in the city are no longer the aesthetic expression of a single individual, but the reaction medium of the interactive relationships between people and things, person and person, people and natural world. Interactive, experiential and participatory design methods are increasingly valued and become the most direct manifestation of the “publicity” of art. This article will take interactive design in urban public art as the main research object, carry out a local investigation on the practice of urban public art in Shanghai area, relying on the case, focus on analyzing the presentation types, formal characteristics and connotation levels of interactive design, and discuss the construction way of emotional ties and cultural identity among artists, designers and the public. The purpose of this study is to explore the new trend of the development of interactive creative forms and design methods of urban public art, and to recognize that the future practices of urban public art is bound to grow dynamically and is an organic art that includes science and technology, experience and feedback, thoughts and expressions, aesthetic activities and the overall environment of life.