Abstract

The user's investment behaviour is individual, and group-oriented, which can reflect the user's cognitive background and interest on a certain extent. The user investment group can help users to find similar investment partners. Users can view the investment or other related people's interests. With the development of the Internet financial industry, people's demand for Internet financial knowledge services has become increasingly strong. Accessing financial information and conducting financial transactions through online financial platforms has become normal for investors. As a popular research area, the recommendation system can help users to better use Internet information, improve user loyalty, and promote products. In this paper, an improved kernel cluster-based incremental clustering method is proposed, and the stock information of the Shanghai Stock Exchange is used as the experimental data for cluster mining. The experimental results show that the improved kernel-based incremental clustering algorithm proposed in this paper can complete the investment recommendation for financial users. For a certain extent, it reduces the risk of financial investment, enhances the stability of the financial market, and has a strong positive effect.

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