Abstract

In order to provide policy-makers in sales management and decision analysis more efficient and more timely information, it is necessary to study the application of decision support system based on data warehouse in the sales management. First reviewed in this paper are the concepts of the data warehouse and decision support system discipline. Then, a general decision support system framework is established based on data warehouse. Finally, the sales management decision support system design scheme is constructed with the multidimensional data model of star structure as the precondition, the enterprise marketing decision-making problems as the starting point.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.