Abstract
As a matter of fact, with the rapid development of the computation ability and data delivering, the big data analysis becomes a common tool to realize the predictions. With this in mind, this paper focuses on the impact of big data analysis on sales forecasting, starting with an introduction to the present-day context and significance of sales forecasting and some of the forecasting scenarios implemented by previous generations based on machine learning. After introducing these backgrounds, we start to introduce big data analysis and its impact on sales forecasting. According to the analysis and the summaty of the previous experience, we introduce the commonly used models, the parameters of the models, and the evaluation of the models as well as the application scenarios, and the specific application results. Finally, we demonstrate the limitations as well as future perspectives of big data analysis and sales forecasting. Overall, these results shed light on guiding further exploratio of bigdata analysis in sales prediction.
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